Encouraging Loyalty by Having a Social Mission (Part 2)

  • July 23 2018
  • Resource: Loyalty Today
  • The Xenial Team

In part two of our social mission series, you’ll learn how to select a social mission that’s right for you, and how to properly promote it to your community. We also cover a type of business structure that may interest you as you...Read More

Powering Lifetime Connections, Stage II - Creating a Plan for Ongoing Dialogue

  • April 02 2018
  • Loyalty Management: Articles
  • Tad Fordyce

In my recent article, I introduced the concept of powering lifetime connections and shared the first of three stages – getting to know the customer. Here, I’ll discuss the second stage: creating a plan for ongoing dialogue. Marketers...Read More

What’s Impacting CX in 2018

  • July 23 2018
  • Resource: Loyalty Today
  • The Deluxe Rewards Team

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it.For Amazon...Read More

Best Western Showcases Brand Portfolio Evolution, Enhanced Customer Experience

  • April 02 2018
  • Loyalty Management: Articles
  • Jim Tierney

After Best Western Hotels & Resorts launched a transformative brand refresh in 2015, the primary objective was to signal that Best Western is a contemporary and relevant brand, worthy of today’s travelers. Now, with the introduction of...Read More

Data-Driven Onboarding Generates Loyal & Engaged Members

  • July 23 2018
  • Resource: Loyalty Today
  • The Aimia Team

Acquiring a New Member Acquiring a new member to your loyalty program is a great sign of growth; it’s a sign your member base is getting larger and therefore your revenue and margins are growing. That’s the usual perception and the...Read More

Danaher’s Take On Product Packaging and Its Impact On CX

  • April 02 2018
  • Loyalty Management: Articles
  • Jim Tierney

Danaher Corporation is a global science and technology innovator committed to helping its customers solve complex challenges and improving quality of life around the world. Its family of world class brands has leadership positions in some of the...Read More

World of Beer’s ALEgorithm Knows What Customers Want to Drink

  • July 20 2018
  • Resource: Loyalty Today
  • The Paytronix Team

Craft beer sales are booming.Transitioning from niche industry to nationwide phenomenon, craft beer has become big business. These unique and flavorful brews now account for more than 23% of U.S. beer sales, which totaled $111.4 billion in 2017...Read More

Loyalty-Building Strategies for Luxury Retail Marketers

  • April 02 2018
  • Loyalty Management: Articles
  • Lindsay Bloom

Are loyalty programs effective for luxury retailers? The typical tactics of discounts and coupons aren't quite on-brand. However, with a majority of sales often coming from a small segment of their customer base, luxury retailers are in need...Read More

Cleaning Up in the Home Care Industry

  • July 19 2018
  • Resource: Loyalty Today
  • The Snipp Team

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding...Read More

Give the People What They Want!

  • April 02 2018
  • Loyalty Management: Articles
  • Ross Shanken

I recently watched an old video of the O’Jays singing and dancing to “Give the People What They Want” and couldn’t help but feel nostalgic. This video was from Soul Train, which I remember watching on my cable-free...Read More

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THE LOYALTY PULSE SURVEY

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