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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Perhaps the biggest shift we've seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention of consumers, as well as advances in media...Read More
Long gone are the days when consumers dined only at their local restaurant to get a home cooked meal. In the past, consumers would choose establishments where “everyone knew their name” and they could enjoy a leisurely, social meal at...Read More
The incredible pace of change in 2017, combined with the uncertain regulatory and political environment going forward, and the acceleration of competitive pressures across the payments industry can make 2018 look like the hardest year yet. However...Read More
Evolving consumer attitudes, desires and technology preferences make it critical for marketers to know how to engage their customers in compelling and authentic ways. In my recent featured columns, I discussed two key trends that loyalty marketers...Read More
Email can be a powerful way to market your business, keep in touch with prospects, and keep engaging with loyal customers. But your emails can only be opened if they land in your contacts’ inboxes. Spam legislation and protections put in...Read More
Note: This article is part of a continuing series from Snipp. Click here to read part one!
Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now...Read More
Focused on applications beyond fighting fraud, this is the second article of a two-part series on the deployment of artificial intelligence in banking. Part 1 of Artificial Intelligence – The New Frontier in Banking discussed how...Read More
Founded in 2000 and based in Atlanta, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe’s loyalty program, Rockin’ Rewards, has more than 1 million members and...Read More
It’s always hard when someone says good-bye, whether they unfriend you on Facebook or unsubscribe from your email list. But unsubscribes aren’t always a bad thing. Plus, they can teach you a few things about your list, and your email...Read More
Advanced analytics techniques are enhancing loyalty program investment cases and helping to more consistently blend financial and marketing objectives.
Most customers love being rewarded for brand loyalty, and businesses love loyal customers. It...Read More