What Brick and Mortars Can Learn from Airlines

  • March 28 2018
  • Resource: Loyalty Today
  • Erin Raese

When it comes right down to it, a loyalty program is an agreement between a brand and customer. When a customer signs on for a rewards program, they know they’re giving up something invaluable – their information, habits, and behaviors...Read More

Adore Me Disrupts Lingerie Industry and Gains Considerable Brand Loyalty

  • February 01 2018
  • Loyalty Management: Articles
  • Jim Tierney, Loyalty360

Morgan Hermand-Waiche, Founder & CEO of women’s intimates company Adore Me, had no previous experience in lingerie, but he decided to try and buck the odds and disrupt the lingerie industry.  Since it launched in March 2012...Read More

Spring’s Sprung! Is Your Research Firm Growing Like Spring Flowers?

  • March 27 2018
  • Resource: Loyalty Today
  • Holly Carter

It’s the first day of spring in the northern hemisphere! Spring represents more than just warmer weather. It represents new life and new beginnings. In my opinion, this season of new beginnings is a perfect time for Market Research agencies...Read More

How Email Influences the Brand Experience

  • February 01 2018
  • Loyalty Management: Articles
  • Nicole Eaton

Often times, marketers think of email as a tactic, or simply the ‘delivery vehicle’ of a message. However, email is so much more. Email plays an integral role in influencing purchases and the overall brand experience. In a recent...Read More

Blockchain Technology and Cryptocurrency Are Two Very Different Things. Be Sure Not To Confuse Them.

  • March 27 2018
  • Resource: Loyalty Today
  • Howard Schneider

In recent months many people have written and spoken about Blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial services and marketing initiatives in general.I am...Read More

Choosing a Loyalty Platform that Supports your Brand

  • February 01 2018
  • Loyalty Management: Articles
  • Antje Helfrich & Graham Mills

Technology has rapidly become the cornerstone of a successful loyalty program. Brands spend a lot of time, effort, and money on selecting and implementing a loyalty platform to help them acquire, engage, retain and grow their customers.  The...Read More

Should Your Organization Find a Loyalty Partner?

  • March 26 2018
  • Resource: Loyalty Today
  • The W. Capra Consulting Group Team

If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of...Read More

Loyalty Strategies, Then and Now

  • February 01 2018
  • Loyalty Management: Articles
  • Michelle Wildenauer

You may be familiar with the popular business book What Got You Here Won’t Get You There. Authors Marshall Goldsmith and Mark Reiter suggest that the behaviors and accomplishments that brought you success early in your career will not help...Read More

End the Discount Freefall

  • March 26 2018
  • Resource: Loyalty Today
  • Erin Raese

It’s almost mind-boggling the amount of challenges facing marketers today. Not only are budgets dropping, but in a world where shoppers are inundated with messaging from the moment they wake up until they finally turn off all electronics, it...Read More

Building Emotional Brand Loyalty: The Story of THUN

  • February 01 2018
  • Loyalty Management: Articles
  • Mario Invernizzi

No better time than the season of Valentine’s Day to share the story of THUN, the Italian company that produces gifts in ceramics, porcelain, housewares and women and children’s accessories, and is widely recognized in Europe as the...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?