The Secret To Successful B2C Conversion Strategies

  • December 26 2017
  • Resource: Loyalty Today
  • Julia Graham

Perhaps the biggest shift we've seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention of consumers, as well as advances in media...Read More

Do You Really Know Your Diner?

  • December 01 2017
  • Loyalty Management: Articles
  • Laura Lucido & Jean-Yves Sabot

Long gone are the days when consumers dined only at their local restaurant to get a home cooked meal. In the past, consumers would choose establishments where “everyone knew their name” and they could enjoy a leisurely, social meal at...Read More

How to Disrupt the Disruptors in 2018

  • December 22 2017
  • Resource: Loyalty Today
  • Esther Pigg, Senior Vice President

The incredible pace of change in 2017, combined with the uncertain regulatory and political environment going forward, and the acceleration of competitive pressures across the payments industry can make 2018 look like the hardest year yet. However...Read More

The Right Message. The Right Time. The Right Channel.

  • December 01 2017
  • Loyalty Management: Articles
  • Tad Fordyce

Evolving consumer attitudes, desires and technology preferences make it critical for marketers to know how to engage their customers in compelling and authentic ways. In my recent featured columns, I discussed two key trends that loyalty marketers...Read More

Tips for Avoiding the Spam Black Hole

  • December 21 2017
  • Resource: Loyalty Today
  • Chelsea Downie, Senior Account Manager

Email can be a powerful way to market your business, keep in touch with prospects, and keep engaging with loyal customers. But your emails can only be opened if they land in your contacts’ inboxes. Spam legislation and protections put in...Read More

Part 2: Outtakes from the Loyalty "Blooper Reel" That Will Have You Calling for "Take Two"

  • December 01 2017
  • Loyalty Management: Articles
  • The Snipp Team

Note: This article is part of a continuing series from Snipp. Click here to read part one! Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now...Read More

Artificial Intelligence – The New Frontier in Banking, Part 2: Extending Through the Payment Ecosystem

  • December 20 2017
  • Resource: Loyalty Today
  • Maria Schuld

Focused on applications beyond fighting fraud, this is the second article of a two-part series on the deployment of artificial intelligence in banking. Part 1 of Artificial Intelligence – The New Frontier in Banking discussed how...Read More

Online Customer Engagement Rising at Moe’s Southwest Grill

  • November 02 2017
  • Loyalty Management: Articles

Founded in 2000 and based in Atlanta, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe’s loyalty program, Rockin’ Rewards, has more than 1 million members and...Read More

What you Can Learn from Email Unsubscribes

  • December 19 2017
  • Resource: Loyalty Today
  • Michael Kowalski, Director Product Communications

It’s always hard when someone says good-bye, whether they unfriend you on Facebook or unsubscribe from your email list. But unsubscribes aren’t always a bad thing. Plus, they can teach you a few things about your list, and your email...Read More

Payback Time: What Your CFO Wants to Know About Your Loyalty Rewards Program

  • November 01 2017
  • Loyalty Management: Articles
  • Manolis Bardis

Advanced analytics techniques are enhancing loyalty program investment cases and helping to more consistently blend financial and marketing objectives. Most customers love being rewarded for brand loyalty, and businesses love loyal customers. It...Read More

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