How to get a dozen comments on your next B2B blog post

  • December 14 2011
  • Resource: Loyalty Today

Let's start with a true/false quiz: True or False: Nobody comments on B2B blog posts. True or False: Quality blog posts will always generate comments on their own without promotion. True or False: Using your personal contact list to...Read More

Top 10 Ways Catalogs Can Drive Shopper Engagement with QR Codes

  • December 14 2011
  • Resource: Loyalty Today

Retailers with catalogs can capitalize on the instant response of mobile marketing by using QR codes to build engagement with shoppers.  Adding mobile and social elements to the shopper’s experience helps drive immediate action, viral...Read More

The Social Media ROI Conundrum

  • December 14 2011
  • Resource: Loyalty Today

As the year closes out, everyone (including me) will be looking back on the year and looking ahead to 2012 and stating their trends and predictions of social media. There is absolutely no doubt that the most common topic will be social media ROI...Read More

Training Field Staff to Engage Customers

  • December 13 2011
  • Resource: Loyalty Today

Front-line employees make or break customer delight. What if, as a particular industry, your front-line employees may not have the natural personality characteristics particularly suited to engaging customers? Finding a way to break through...Read More

Whether You Call it O.co or Overstock.com…the Company is Tops in Customer Service!

  • December 13 2011
  • Resource: Loyalty Today

The idea behind Overstock.com is really cool.  Not only can customers shop for top quality brands at a tremendous savings under one cyber umbrella but to manufacturers, retailers and distributors the company provides an alternative selling...Read More

Customer Advisory Boards: Expense or Investment (Part 4)

  • December 13 2011
  • Resource: Loyalty Today

To close the loop on assessing the mutual benefit of advisory board content, a major factor yet to consider is THE RIGHT PEOPLE.  Productive discussion requires: the right discussion leader. the right company representatives. the...Read More

Fred Reichheld at Rotman

  • December 12 2011
  • Resource: Loyalty Today

[Video] Loyalty Expert Fred Reichheld at Rotman. By: Ryan Dunphey Read More

Real-Time Scoring in Higher Education

  • December 12 2011
  • Resource: Loyalty Today

There is increasing pressure on higher education marketers to do more with less as the market becomes increasingly competitive.  One area of opportunity is to leverage real-time lead scoring to drive results at the same or reduced level of...Read More

Customer Relationships From the Outside In

  • December 12 2011
  • Resource: Loyalty Today

I can remember when customer relationship management (CRM) was the shiniest new toy in the IT bag of tricks. I was working with Tom Siebel and some of the smartest executives in the industry and we felt like we were ahead of the curve....Read More

Top 10 ways of growing your b2b database

  • December 12 2011
  • Resource: Loyalty Today

B2B companies are constantly struggling to connect with their target audience, and weed out prospects that don’t have a need for their products and services.  We have simplified 10 easy steps for increasing your B2B database. ...Read More

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