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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Let's start with a true/false quiz:
True or False: Nobody comments on B2B blog posts.
True or False: Quality blog posts will always generate comments on their own without promotion.
True or False: Using your personal contact list to...Read More
Retailers with catalogs can capitalize on the instant response of mobile marketing by using QR codes to build engagement with shoppers. Adding mobile and social elements to the shopper’s experience helps drive immediate action, viral...Read More
As the year closes out, everyone (including me) will be looking back on the year and looking ahead to 2012 and stating their trends and predictions of social media. There is absolutely no doubt that the most common topic will be social media ROI...Read More
Front-line employees make or break customer delight. What if, as a particular industry, your front-line employees may not have the natural personality characteristics particularly suited to engaging customers? Finding a way to break through...Read More
The idea behind Overstock.com is really cool. Not only can customers shop for top quality brands at a tremendous savings under one cyber umbrella but to manufacturers, retailers and distributors the company provides an alternative selling...Read More
To close the loop on assessing the mutual benefit of advisory board content, a major factor yet to consider is THE RIGHT PEOPLE.
Productive discussion requires:
the right discussion leader.
the right company representatives.
[Video] Loyalty Expert Fred Reichheld at Rotman.
By: Ryan Dunphey Read More
There is increasing pressure on higher education marketers to do more with less as the market becomes increasingly competitive. One area of opportunity is to leverage real-time lead scoring to drive results at the same or reduced level of...Read More
I can remember when customer relationship management (CRM) was the shiniest new toy in the IT bag of tricks. I was working with Tom Siebel and some of the smartest executives in the industry and we felt like we were ahead of the curve....Read More
B2B companies are constantly struggling to connect with their target audience, and weed out prospects that don’t have a need for their products and services. We have simplified 10 easy steps for increasing your B2B database. ...Read More