Airline Bankruptcy Fears Highlight Power of Frequent Flyer Programs

  • October 08 2011
  • Resource: Loyalty Today

As my team prepares to be part of Airline Information’s ATPS/Co-Brand 2011 Airline and Travel Payments Summit in Toronto Canada this week, rumors of American Airlines filing for bankruptcy protection got my attention. Not only did the...Read More

Marketing Wisdom from Un-Marketing

  • October 07 2011
  • Resource: Loyalty Today

A few weeks ago I attended the Western States Acquirers Association Annual Conference where I was lucky enough to be entertained (because presentation sounds so boring compared to what it was) by the keynote speaker Scott Stratten, the president...Read More

Taking the best marketing action

  • October 07 2011
  • Resource: Loyalty Today

In my last post, titled How to find the most profitable growth opportunities, I talked about the first of three main customer challenges that we solve with our Customer Intelligence solutions, finding the best growth opportunities, which...Read More

Steve Jobs Left a Legacy in Loyalty

  • October 06 2011
  • Resource: Loyalty Today

I was checking email and some social sites last night and saw a post on LinkedIn making reference to “missing Steve Jobs”. I thought it was a comment about his announcement to retire from leadership at Apple this past month until I...Read More

Take Action After Your Customer Advisory Board Meetings

  • October 06 2011
  • Resource: Loyalty Today

Show Your Customers You Are Listening One of the biggest keys to success with your Customer Advisory Boards (CABs) is to identify the actions and/or next steps your organization will take following the meeting.  Your customers...Read More

Transforming a Company Culture to Achieve Customer Delight

  • October 06 2011
  • Resource: Loyalty Today

I believe that the heart of creating customer delight begins with our people. It is necessary to create a company culture that thrives on making customers smile. Easier said than done, I know. I’ll admit, when I began as CEO in 2008, there...Read More

How to develop a blog strategy that supports your business goals

  • October 05 2011
  • Resource: Loyalty Today

Before I can even talk about blog strategy, I have to admit that I am not naturally a strategic thinker. I am rumored to be organized and slightly more analytical than your average writer, but I am first and foremost a creative, right-brained...Read More

Reward and Recognition in TV and Movies

  • October 04 2011
  • Resource: Loyalty Today

Our minds are trained to process information best through the use of stories.  It’s no surprise then that one of the best ways we can learn about reward and recognition is through television and the movies.  Last week’s...Read More

From Microsoft to Jewel-Osco: How Companies are Leveraging Deal Vendors

  • October 04 2011
  • Resource: Loyalty Today

Given the increasing saturation of the “deals” market, Microsoft has made a much talked about and speculated move here. Consumers do not want to sort through the 6-10 different emails they are receiving daily from all of the deals...Read More

It's Customer Service Week!

  • October 04 2011
  • Resource: Loyalty Today

Almost every company is in the customer care business, whether you are a B2B or B2C company; you, your employees and your colleagues are all delivering some sort of customer service day in and day out. Be it good, bad or indifferent…At...Read More

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