Dialing into Generation M(obile)

  • October 12 2011
  • Resource: Loyalty Today

For Kenny Jahng, an online media consultant in Livingston, New Jersey, there has been no shortage of ‘aha’ moments affirming the educational value of his kids’ iPad 2. Seeing his 10-year-old daughter chat with an after-school...Read More

Free Webinar: Prove it! How to Maximize Your Loyalty Marketing Program Success

  • October 12 2011
  • Resource: Loyalty Today

Loyalty programs have been described as ubiquitous, too bland, too complex, or too similar.  And yet, they are found in nearly every vertical and just about every size business. Why? I would claim it is: because they work. Or they should...Read More

Loyalty and Guest Satisfaction

  • October 12 2011
  • Resource: Loyalty Today

If your organization is considering, currently implementing or maintaining a customer satisfaction process we believe you’ll enjoy reading our latest case study.  This study connects satisfaction to customer behaviors in order to...Read More

Reward and Recognition in the Mortgage Industry

  • October 11 2011
  • Resource: Loyalty Today

I’m here at the Mortgage Bankers Association conference this week, meeting with leaders from across the mortgage industry to discuss how rewards and recognition can help drive performance in sales, processing, and servicing. ...Read More

DMA in Boston - What's Trending in Direct Marketing

  • October 11 2011
  • Resource: Loyalty Today

Last week thousands of marketers met right here in Boston at the 2011 DMA Conference and we were there.  So what was everyone talking about?  There were 2 key, recurring themes that we noticed. Data as the Enabler Many of us have more...Read More

Good Marketing vs. Invasion of Privacy

  • October 11 2011
  • Resource: Loyalty Today

Everyone wants a deal. That statement seems true enough in today’s world. For instance, some of the hottest websites and stocks right now are Groupon, Living Social, and Yipit. Even if you don’t hit the web for a deal, I am sure that...Read More

The future of CRM: one size does not fit all

  • October 11 2011
  • Resource: Loyalty Today

Many CRM systems are still built as though one-size-fits-all. That’s not terribly surprising: In the early days, having any kind of CRM system was better than having no CRM system at all, so a one-size-fits-all approach was acceptable...Read More

Persuading People to Keep Appointments

  • October 11 2011
  • Resource: Loyalty Today

Have you ever made dinner reservations at multiple restaurants and then forgotten to cancel the ones that you didn’t use? While multiple reservations might be convenient for diners, no-shows cost restaurants thousands of dollars per month...Read More

Who is J.D. Power, Anyway?

  • October 10 2011
  • Resource: Loyalty Today

In my position as research assistant at VIPdesk, I often list and quote companies that top and make various J.D. Power & Associates surveys and lists but until recently, I never really thought much about the J.D Power and Associates firm or...Read More

Customer Delight Insight with Ontario General Manager

  • October 10 2011
  • Resource: Loyalty Today

At Safelite AutoGlass®, each of our markets tracks its own Net Promoter Score (NPS). At the end of the year, we followed up with our top 10 NPS markets to ask the general managers how they deliver customer delight. Rick Harvey, General...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?