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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In a recent HBR blog, Making Your Strategy More Relevant, Paul Leinwa and Cesare Mainardi suggest that “many business leaders seem to be losing their confidence in strategy, or at least in their own company’s approach to it.&rdquo...Read More
I have spent the last two-plus months being a frustrated customer…a very frustrated customer. I did everything by the book, followed protocol, adhered to chain of command, you name it, but no one was listening or helping or caring...Read More
Creating great loyalty marketing strategy is one thing, but delivering a Customer Experience to program members that reinforces behavior change over the long term is quite another. Our blog, The Muse, was conceived with the purpose to illustrate...Read More
With all of today’s technology and social media, businesses are scrambling to keep up with the latest and greatest ways to communicate with customers. While we at Safelite® certainly do our share of staying cutting edge, ironically...Read More
My reason for attending Vartech was to look for new equipment models and technology for our loyalty solutions. Bluestar has put together this tradeshow, which is sponsored by many of its vendors, to showcase a lot of this new technology within...Read More
I'm pleased to share a new installment of our “Nuts & Bolts of Social Media” video series. In this video, SAS’ Deb Orton talks with Charlotte Sibley, of Sibley Associates, about how engaging in social media can...Read More
Are your customers loyal? I’m sure you have some loyal customers, or odds are you wouldn’t be in business; however, I’m sure there’s quite a few that aren’t truly loyal to your company or your brand. Shep Hyken, the...Read More
The Internet being what it is, I should disabuse you now of any notion that this is a conversation about getting into bed with your customers—unless, of course, you manufacture beds.
But even then, the kind of customer intimacy I’m...Read More
We’ve all heard that “location, location, location” is the golden rule of real estate. In customer relationships the parallel is “service, service, service.”
In fact, the key to successfully managing a customer...Read More
To a lot of marketers, statistics are just about dull, one-dimensional numbers. If they see any nuance to them, it’s in varying shades of gray along a black-white scale. So many marketers struggle to make effective use of stats in their...Read More