Customer Advisory Boards Can Drive Strategic Planning - Part 1

  • August 30 2011
  • Resource: Loyalty Today

In a recent HBR blog, Making Your Strategy More Relevant, Paul Leinwa and Cesare Mainardi suggest that “many business leaders seem to be losing their confidence in strategy, or at least in their own company’s approach to it.&rdquo...Read More

Walking in the Customer's Shoes: Why Your Customers Turn to Social Media for their Customer Service Problems

  • August 30 2011
  • Resource: Loyalty Today

I have spent the last two-plus months being a frustrated customer…a very frustrated customer.  I did everything by the book, followed protocol, adhered to chain of command, you name it, but no one was listening or helping or caring...Read More

Loyalty's First Step: Identifying the Customer

  • August 29 2011
  • Resource: Loyalty Today

Creating great loyalty marketing strategy is one thing, but delivering a Customer Experience to program members that reinforces behavior change over the long term is quite another. Our blog, The Muse, was conceived with the purpose to illustrate...Read More

Customer Service Tips: Don't Overlook the Basics

  • August 29 2011
  • Resource: Loyalty Today

With all of today’s technology and social media, businesses are scrambling to keep up with the latest and greatest ways to communicate with customers. While we at Safelite® certainly do our share of staying cutting edge, ironically...Read More

Clifton's Review of New Technologies at Vartech

  • August 26 2011
  • Resource: Loyalty Today

My reason for attending Vartech was to look for new equipment models and technology for our loyalty solutions. Bluestar has put together this tradeshow, which is sponsored by many of its vendors, to showcase a lot of this new technology within...Read More

Video: Embracing social media in the life sciences industry

  • August 25 2011
  • Resource: Loyalty Today

I'm pleased to share a new installment of our “Nuts & Bolts of Social Media” video series. In this video, SAS’ Deb Orton talks with Charlotte Sibley, of Sibley Associates, about how engaging in social media can...Read More

Article of Interest: 20 Ways to Kill Customer Loyalty

  • August 25 2011
  • Resource: Loyalty Today

Are your customers loyal? I’m sure you have some loyal customers, or odds are you wouldn’t be in business; however, I’m sure there’s quite a few that aren’t truly loyal to your company or your brand. Shep Hyken, the...Read More

Enhancing Customer Intimacy

  • August 25 2011
  • Resource: Loyalty Today

The Internet being what it is, I should disabuse you now of any notion that this is a conversation about getting into bed with your customers—unless, of course, you manufacture beds. But even then, the kind of customer intimacy I’m...Read More

How Customer Centric Are You?

  • August 24 2011
  • Resource: Loyalty Today

We’ve all heard that “location, location, location” is the golden rule of real estate. In customer relationships the parallel is “service, service, service.” In fact, the key to successfully managing a customer...Read More

Your Customer is Not a Number. Using Persona Development to Breathe Life into Otherwise Deadly Dull Marketing Statistics

  • August 23 2011
  • Resource: Loyalty Today

To a lot of marketers, statistics are just about dull, one-dimensional numbers. If they see any nuance to them, it’s in varying shades of gray along a black-white scale. So many marketers struggle to make effective use of stats in their...Read More

Displaying results 6991-7000 (of 7002)
 |<  <  692 - 693 - 694 - 695 - 696 - 697 - 698 - 699 - 700 - 701  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?