To Churn or Not to Churn, That is the Question

  • December 20 2011
  • Resource: Loyalty Today

Product and service delivery has dramatically changed the way businesses operate. In every walk of life, commodities are immediately delivered over the air and to the end user’s device of choice. If we like a song on the radio, we’re...Read More

2011 Review of Loyalty Marketing

  • December 20 2011
  • Resource: Loyalty Today

By: Brent Harms, Founder and CEOAs we near the end of 2011, I wanted to share some thoughts and observations of the past year in the loyalty and new digital marketing age.Social and Mobile Have ArrivedMany of the leading consumer businesses are...Read More

Achieving Inaugural Customer Advisory Council Success

  • December 20 2011
  • Resource: Loyalty Today

 Are you on the “right stack” of mail?    When you are doing something new, you fall into the classic “you don’t know, what you don’t know”.  When you are planning your inaugural Customer...Read More

Twitter Brand Pages & What it Means for Marketers

  • December 19 2011
  • Resource: Loyalty Today

The latest Twitter announcement regarding the addition of brand pages is leaving marketers to wonder, how will this change the way we use Twitter for business? I’d like to review the key features and high-level thoughts on how the new...Read More

AmEx Open Serves the Sweet Spot Between Business and Owner

  • December 19 2011
  • Resource: Loyalty Today

We’ve been taking time to review the best in class loyalty programs in quick serve restaurants (QSR) and have highlighted aspects of other programs in retail (Ace Hardware Rewards) over the past few months. These programs are all focused...Read More

Five tips for ongoing impact at tradeshows

  • December 16 2011
  • Resource: Loyalty Today

My friend and colleague, Matt Fulk, has detailed in his posts some of the great ways we've used SAS Customer Intelligence to improve our own marketing.  Using SAS fits with our culture of measurement and analysis that keeps us...Read More

The year of social at SAS

  • December 16 2011
  • Resource: Loyalty Today

2011 has been a big year for social media at SAS. Our award-winning blogging program got a major makeover We relaunched the Knowledge Exchange in WordPress to provide great thought leadership content to our customers We debuted new...Read More

Three Great Lessons From McDonald's Latest Innovation

  • December 15 2011
  • Resource: Loyalty Today

Over the past couple of decades, drive-through lanes have become the dominant sales stream for McDonald’s U.S. restaurants, which account for about two-thirds of McDonald’s domestic revenue. But what are the options in densely...Read More

Experiential Rewards in Loyalty Programs is Expected to Increase in 2012

  • December 15 2011
  • Resource: Loyalty Today

We recently conducted a survey during a webinar which we hosted on Experiential Rewards, “Experiential Rewards Programs: Rewarding Customer Loyalty One Unforgettable Experience at a Time”. This webinar offered attendees insight into...Read More

Ace Rewards – Program Review

  • December 15 2011
  • Resource: Loyalty Today

The holiday season brings joy to our homes and, for most of us, it also brings a few more chores added to the “to do” list around the house. Preparing for family and guests visiting at this time of year, I always seem to make...Read More

Displaying results 6991-7000 (of 7233)
 |<  <  696 - 697 - 698 - 699 - 700 - 701 - 702 - 703 - 704 - 705  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?