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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Product and service delivery has dramatically changed the way businesses operate. In every walk of life, commodities are immediately delivered over the air and to the end user’s device of choice. If we like a song on the radio, we’re...Read More
By: Brent Harms, Founder and CEOAs we near the end of 2011, I wanted to share some thoughts and observations of the past year in the loyalty and new digital marketing age.Social and Mobile Have ArrivedMany of the leading consumer businesses are...Read More
Are you on the “right stack” of mail?
When you are doing something new, you fall into the classic “you don’t know, what you don’t know”.
When you are planning your inaugural Customer...Read More
The latest Twitter announcement regarding the addition of brand pages is leaving marketers to wonder, how will this change the way we use Twitter for business? I’d like to review the key features and high-level thoughts on how the new...Read More
We’ve been taking time to review the best in class loyalty programs in quick serve restaurants (QSR) and have highlighted aspects of other programs in retail (Ace Hardware Rewards) over the past few months. These programs are all focused...Read More
My friend and colleague, Matt Fulk, has detailed in his posts some of the great ways we've used SAS Customer Intelligence to improve our own marketing. Using SAS fits with our culture of measurement and analysis that keeps us...Read More
2011 has been a big year for social media at SAS.
Our award-winning blogging program got a major makeover
We relaunched the Knowledge Exchange in WordPress to provide great thought leadership content to our customers
We debuted new...Read More
Over the past couple of decades, drive-through lanes have become the dominant sales stream for McDonald’s U.S. restaurants, which account for about two-thirds of McDonald’s domestic revenue.
But what are the options in densely...Read More
We recently conducted a survey during a webinar which we hosted on Experiential Rewards, “Experiential Rewards Programs: Rewarding Customer Loyalty One Unforgettable Experience at a Time”. This webinar offered attendees insight into...Read More
The holiday season brings joy to our homes and, for most of us, it also brings a few more chores added to the “to do” list around the house. Preparing for family and guests visiting at this time of year, I always seem to make...Read More