Time to ‘Spring Clean’ Your Loyalty Program?

  • April 03 2018
  • Resource: Loyalty Today
  • Kaitlyn Mitchell, Director of Loyalty

I’m one of those people who loves to organize around the house, and with two toddlers to keep me on my toes, it’s more important than ever to stay on top of the clutter that can accumulate over time. The same is true for loyalty...Read More

Staying In Tune With Customers Leads to Brand Loyalty at PeoplesBank

  • February 01 2018
  • Loyalty Management: Articles
  • Jim Tierney

Being customer-centric is one thing. Exhibiting customer-centric behavior and showing consumers that you truly care about their needs create emotional connections that go a long way toward building and sustaining brand advocacy. Enter PeoplesBank...Read More

Consumer Loyalty Requires That You Listen

  • April 03 2018
  • Resource: Loyalty Today
  • Brittney Brown

Take a moment to think about your most fulfilling relationship. Now, think about the qualities that make that relationship successful. I’m willing to bet that one of the qualities that makes that relationship so successful is each person...Read More

B2B Marketing in an Omnichannel World

  • February 01 2018
  • Loyalty Management: Articles
  • Rishi Dave

The number of channels across which marketers can communicate continues to grow, which means that optimizing one’s target audience, message, and channel is becoming increasingly important.   Historically, B2B Marketers have looked to...Read More

How Cosmetics CPGs Can Build Customer Loyalty

  • April 02 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase channels. These challenges also make it difficult for...Read More

Customer Loyalty Comes After Companies Successfully Court Consumers Over a Period of Time

  • February 01 2018
  • Loyalty Management: Articles
  • Jim Tierney

Loyalty360 talked to Andy Sperry, VP of Marketing for The Renew Co.−which owns Magazines.com and NaturalHealthyConcepts.com−about topics such as customer loyalty, brand advocacy, what e-commerce marketers are doing well, and e-commerce...Read More

5 Analytics Every Restaurant Owner or Chain Operator Should Be Tracking

  • March 29 2018
  • Resource: Loyalty Today
  • Xenial Customer Engagement Team

Today’s rapid pace of change and a strong job market force a fresh look at which metrics are critical to gauge the pulse of your business.     As restaurants embrace the digital age headlong and make sweeping changes to their...Read More

Best Customers vs. Loyal Customers: Treating Them Differently in 2018

  • February 01 2018
  • Loyalty Management: Articles
  • Denise DeSisto

Too often for marketers, the line between best customers and loyal customers is blurred. It’s an important distinction−one that should be fully appreciated to precisely target and invest in these two crucial customer categories. The...Read More

From Box Tops to Mobile Apps: The Evolution of Today’s Loyalty Industry

  • March 28 2018
  • Resource: Loyalty Today
  • Natalie Gerke

When you think about loyalty programs, your mind probably goes immediately to a few different iterations: airline miles with your go-to brand, the credit card points you refuse to miss out on, a brand-specific program such as Sephora’s...Read More

Team Members Help Differentiate Customer Experience at Cooper's Hawk Winery & Restaurants

  • February 01 2018
  • Loyalty Management: Articles
  • Jim Tierney

At the end of the day, if your employees don’t execute on their end as far as providing a stellar and helpful customer experience, it’s very difficult for companies to gain traction in the customer loyalty department. But, that&rsquo...Read More

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