Re-Invention Drives Loyalty - and Survival - in Our Age of Disruption

  • September 11 2018
  • Resource: Loyalty Today
  • Howard Schneider

Not long ago my colleague, Wendy Culpepper, and I shared a presentation at Kobie’s Annual OnPoint Conference where our focus was on retaining customer loyalty in the age of disruption. We addressed some of the most visible disruptors –...Read More

Creating Harmonized Experiences That Drive Loyalty for Life

  • July 11 2018
  • Loyalty Management: Articles
  • Chris Norton

You’re researching and planning your next family vacation to Disney World in Orlando, FL.  A few days later, you receive an email with an offer from the same brand of hotels near “Lego World” in California as you recently...Read More

Case Study: How to Balance Compliance Demands with Loyalty Program Needs

  • September 10 2018
  • Resource: Loyalty Today
  • Suzanne Balter

Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines on how customer data is gathered and leveraged...Read More

Loyalty Within PADI Goes Beyond Tradition

  • July 02 2018
  • Loyalty Management: Articles
  • Skip Tate

It didn’t take long after arriving in Iraq for Juan Gonzales to begin to feel the effects. The Marine Corps sergeant was part of a company would perform convoy security missions or search for IEDs, and the anxiety created by not knowing who...Read More

4 Quick Wins with Mobile Wallet Marketing

  • September 07 2018
  • Resource: Loyalty Today
  • The 3C Interactive Team

Top ways your brand can capitalize on the opportunity beyond mobile paymentsA significant amount of the hype surrounding mobile wallet is focused on payment capabilities—with applications like Apple Pay and Google Pay providing...Read More

Taking Your Customer Service from Cost Center to Profit Center

  • July 02 2018
  • Loyalty Management: Articles
  • John Larson

How many times has one of your customers approached you with an issue or a problem?  For instance, “I purchased this product from you and it does not work.” Or, “I thought this product had feature X, but I found out it doesn...Read More

Kobie's Emotional Loyalty Scoring Tool

  • September 05 2018
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Kobie’s Emotional Loyalty Scoring tool helps brands create an appealing program value proposition for members, optimize program benefits and make campaigns relevant and effective. Tactics such as lower price and discount promotions can buy...Read More

Global Hotel Alliance Focuses on Experiences for Guests

  • July 02 2018
  • Loyalty Management: Articles
  • Skip Tate

The sounds from Bali’s rainforest dominate the senses—birdsongs, the rush of the Ayung River cutting through the valley far below. Trees extend to the horizon. The humid air is momentarily lifted by the breeze that works its way...Read More

How Utility Companies Can Monetize Data

  • August 29 2018
  • Resource: Loyalty Today
  • Glenn Squire

In this two-part series I'll address the use cases for monetizing data, how organizations should approach the challenge and realize the potential benefits.  Today, let's explore the use cases for monetizing data in the Utility space....Read More

Opening the Gates: Adding Value through the Democratization of Travel Loyalty Programs

  • July 02 2018
  • Loyalty Management: Articles
  • Phil Seward, SVP Loyalty Strategy

Travel loyalty programs have historically focused primarily on high-value individuals that bring in a lot of revenue – but that doesn’t mean that a lower-value member today won’t become a high value one in the years to come. It...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?