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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Not long ago my colleague, Wendy Culpepper, and I shared a presentation at Kobie’s Annual OnPoint Conference where our focus was on retaining customer loyalty in the age of disruption. We addressed some of the most visible disruptors –...Read More
You’re researching and planning your next family vacation to Disney World in Orlando, FL. A few days later, you receive an email with an offer from the same brand of hotels near “Lego World” in California as you recently...Read More
Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines on how customer data is gathered and leveraged...Read More
It didn’t take long after arriving in Iraq for Juan Gonzales to begin to feel the effects. The Marine Corps sergeant was part of a company would perform convoy security missions or search for IEDs, and the anxiety created by not knowing who...Read More
Top ways your brand can capitalize on the opportunity beyond mobile paymentsA significant amount of the hype surrounding mobile wallet is focused on payment capabilities—with applications like Apple Pay and Google Pay providing...Read More
How many times has one of your customers approached you with an issue or a problem? For instance, “I purchased this product from you and it does not work.” Or, “I thought this product had feature X, but I found out it doesn...Read More
Kobie’s Emotional Loyalty Scoring tool helps brands create an appealing program value proposition for members, optimize program benefits and make campaigns relevant and effective. Tactics such as lower price and discount promotions can buy...Read More
The sounds from Bali’s rainforest dominate the senses—birdsongs, the rush of the Ayung River cutting through the valley far below. Trees extend to the horizon. The humid air is momentarily lifted by the breeze that works its way...Read More
In this two-part series I'll address the use cases for monetizing data, how organizations should approach the challenge and realize the potential benefits.
Today, let's explore the use cases for monetizing data in the Utility space....Read More
Travel loyalty programs have historically focused primarily on high-value individuals that bring in a lot of revenue – but that doesn’t mean that a lower-value member today won’t become a high value one in the years to come. It...Read More