Want to Increase Engagement? Mix Business with Pleasure

  • July 15 2018
  • Resource: Loyalty Today
  • Jeff Caplan

Today our carefully crafted sentences, our relevant offers, our perfect hero images often at best get a quick once over before being dispatched by the delete key. The recipients of these carefully put together messages, who lead busy lives and...Read More

Powering Lifetime Connections, Stage II - Creating a Plan for Ongoing Dialogue

  • April 02 2018
  • Loyalty Management: Articles
  • Tad Fordyce

In my recent article, I introduced the concept of powering lifetime connections and shared the first of three stages – getting to know the customer. Here, I’ll discuss the second stage: creating a plan for ongoing dialogue. Marketers...Read More

People and Culture are Your Only Sustainable Business Advantage

  • July 13 2018
  • Resource: Loyalty Today
  • Bob Macdonald

As I look back over the past four years to when we launched Bond and began our separation from a U.S. holding company, I’m amazed, and so proud of our team and what we’ve accomplished to become an industry leader. I’m also...Read More

Best Western Showcases Brand Portfolio Evolution, Enhanced Customer Experience

  • April 02 2018
  • Loyalty Management: Articles
  • Jim Tierney

After Best Western Hotels & Resorts launched a transformative brand refresh in 2015, the primary objective was to signal that Best Western is a contemporary and relevant brand, worthy of today’s travelers. Now, with the introduction of...Read More

Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

  • July 13 2018
  • Resource: Loyalty Today
  • Sara Hogan

“This post is authored by Sara Hogan of Merkle in partnership with HelloWorld, a Merkle Company.”  It’s a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and...Read More

Danaher’s Take On Product Packaging and Its Impact On CX

  • April 02 2018
  • Loyalty Management: Articles
  • Jim Tierney

Danaher Corporation is a global science and technology innovator committed to helping its customers solve complex challenges and improving quality of life around the world. Its family of world class brands has leadership positions in some of the...Read More

Encouraging Loyalty by Having a Social Mission

  • July 12 2018
  • Resource: Loyalty Today
  • The Xenial Team

Beyond selling products or services, having your business get behind a social mission can garner customer loyalty and nourish your community and the lives of you and your staff.   A business owner/manager has a lot going on, whether they...Read More

Loyalty-Building Strategies for Luxury Retail Marketers

  • April 02 2018
  • Loyalty Management: Articles
  • Lindsay Bloom

Are loyalty programs effective for luxury retailers? The typical tactics of discounts and coupons aren't quite on-brand. However, with a majority of sales often coming from a small segment of their customer base, luxury retailers are in need...Read More

How Data Scientists Are Wasting Their Time

  • July 11 2018
  • Resource: Loyalty Today
  • Abhi Yadav

Today’s definition of what most companies want in a data scientist seems to be something akin to a superhero. Companies are looking for a regular Mister Fantastic (the Marvel Comics’ superhero who was “one of the...Read More

Give the People What They Want!

  • April 02 2018
  • Loyalty Management: Articles
  • Ross Shanken

I recently watched an old video of the O’Jays singing and dancing to “Give the People What They Want” and couldn’t help but feel nostalgic. This video was from Soul Train, which I remember watching on my cable-free...Read More

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