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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
I’m one of those people who loves to organize around the house, and with two toddlers to keep me on my toes, it’s more important than ever to stay on top of the clutter that can accumulate over time. The same is true for loyalty...Read More
Being customer-centric is one thing. Exhibiting customer-centric behavior and showing consumers that you truly care about their needs create emotional connections that go a long way toward building and sustaining brand advocacy.
Enter PeoplesBank...Read More
Take a moment to think about your most fulfilling relationship. Now, think about the qualities that make that relationship successful. I’m willing to bet that one of the qualities that makes that relationship so successful is each person...Read More
The number of channels across which marketers can communicate continues to grow, which means that optimizing one’s target audience, message, and channel is becoming increasingly important.
Historically, B2B Marketers have looked to...Read More
Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase channels. These challenges also make it difficult for...Read More
Loyalty360 talked to Andy Sperry, VP of Marketing for The Renew Co.−which owns Magazines.com and NaturalHealthyConcepts.com−about topics such as customer loyalty, brand advocacy, what e-commerce marketers are doing well, and e-commerce...Read More
Today’s rapid pace of change and a strong job market force a fresh look at which metrics are
critical to gauge the pulse of your business.
As restaurants embrace the digital age headlong and make sweeping changes to their...Read More
Too often for marketers, the line between best customers and loyal customers is blurred. It’s an important distinction−one that should be fully appreciated to precisely target and invest in these two crucial customer categories. The...Read More
When you think about loyalty programs, your mind probably goes immediately to a few different iterations: airline miles with your go-to brand, the credit card points you refuse to miss out on, a brand-specific program such as Sephora’s...Read More
At the end of the day, if your employees don’t execute on their end as far as providing a stellar and helpful customer experience, it’s very difficult for companies to gain traction in the customer loyalty department.
But, that&rsquo...Read More