How to Leverage Data to Create Compelling Customer Experiences

  • January 08 2018
  • Resource: Loyalty Today
  • The CrowdTwist Team

Consumers expect brands to know who they are, and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was more valuable, interesting or relevant and 59% of...Read More

The Art Of Personal Connection

  • December 01 2017
  • Loyalty Management: Articles
  • Sarah Lewthwaite

Movio’s Managing Director for EMEA, Sarah Lewthwaite, recently had the opportunity to sit down with Hoss Ghonouie, Director of Marketing for Everyman Cinemas in the UK, to discuss their recently relaunched loyalty program. Extending their...Read More

Are You Measuring These Key B2C Marketing Metrics?

  • January 05 2018
  • Resource: Loyalty Today
  • Julia Graham

Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether your campaign was a resounding success or...Read More

With 2018 Approaching, You Need to Ask: Is Your Loyalty Program Ready for GDPR?

  • December 01 2017
  • Loyalty Management: Articles
  • Jill Goldworn

Gaining customer trust over the long term is a critical component of a successful Loyalty Program strategy. Implementation of GDPR requirements is coming fast and its impact will be significant, and Loyalty Providers need to be ready in...Read More

An Rx for Healthy Payments Processing – Dan Brames

  • January 04 2018
  • Resource: Loyalty Today
  • Dan Brames, Group Executive – Retail Payments Group

The soaring cost of healthcare in the United States has led to an increasing amount of bad debt faced by medical practices. To help stem this, healthcare providers should turn to an example from the retail space and streamline their payment...Read More

How a Crash Course in Behavioral Economics Can Boost Consumer Loyalty

  • December 01 2017
  • Loyalty Management: Articles
  • Michela Baxter

Loyalty marketers take note: behavioral economics may be key to driving engagement with your program. Richard Thaler recently won the Nobel Prize for his work in behavioral economics on theories like irrational actors, the hot hand fallacy, and...Read More

Customer Engagement Love Story: Shopbop

  • January 02 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

I’m a marketer (for a company that makes software for other marketers), but I’m also a consumer. The two sides are intertwined. For better or for worse, I can’t turn the marketer off while I shop. The marketer side of me is...Read More

How to Recognize Brand Ambassadors

  • December 01 2017
  • Loyalty Management: Articles
  • Dagmara Duniec

Companies very often ask the question “how can loyal customers be turned into brand ambassadors?” But what if a company already has brand ambassadors, without even knowing that they exist or what their opinions are? What if these...Read More

Is 2018 Your “Year of The Customer”?

  • December 27 2017
  • Resource: Loyalty Today
  • The Cogensia Team

It is clear that the challenging consumer retail environment is not going to get easier.  Restaurants, especially casual and family sectors, will continue to be collateral damage as the consumer shifts their retail spending online, and Amazon...Read More

4 Changes We Can Expect for the Future of Rewards

  • December 01 2017
  • Loyalty Management: Articles
  • The Virtual Incentives Team

For companies to be successful now and in the future, they must be one step ahead of what their customers need, want and demand. And the same is true for creating an engaging rewards and incentives program. We must dive deeper into how consumers...Read More

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