You can’t keep saying “It’s not our fault” forever.

  • June 07 2012
  • Resource: Loyalty Today

The other week I flew from Prague to London. Or, rather, I sat. Mostly I sat. When the four-hour delay due to weather was announced in Prague, a collective groan went up. The fellow next to me sighed and said, “This happens every week. Four...Read More

Marketing best practices: how to do more with less

  • June 07 2012
  • Resource: Loyalty Today

For the last three years, doing more with less has been a constant rallying call that one could argue has become the new normal within business. Within the realms of the marketing department, it means generating the same or higher revenues from...Read More

Steps to Successfully Completing a Marketing Technology Initiative

  • June 06 2012
  • Resource: Loyalty Today

Corporate marketers excel at a lot of things;  They know their brand positioning, audience, market space campaign strategies and mobilizing messages well.  Getting an enterprise-class marketing software initiative through an...Read More

The Unequivocal Connection Between Social Media and Myths, Fairy Tales, & Fantasy

  • June 06 2012
  • Resource: Loyalty Today

Have you noticed the plethora of fairy tale remakes or reinterpretations lately?  Everywhere you turn around in popular media you see an evil queen, a virgin heroine, an unsuspecting hero, or a wised mentor helping to overcome the forces of...Read More

Concierge Service: A Short History

  • June 06 2012
  • Resource: Loyalty Today

Even though I studied French in high school, college and even took a few private lessons, it was clear early on that I would probably never reach my childhood dream of becoming a French-speaking United Nations tour guide.  I could have...Read More

How to succeed at marketing in Asia

  • June 05 2012
  • Resource: Loyalty Today

We asked David Chong, an SVP of marketing at a leading Malaysian Bank to talk to us about where they are focused today and tomorrow. There may be lots of data out there, and ever increasing forms of technology to tame and mine that data, but...Read More

Finding the "So What!?!"

  • June 05 2012
  • Resource: Loyalty Today

The a-ha moment. Epiphany. Insight. What’s the secret sauce? Is there a secret sauce? Here’s what I think. Meaningful insight is not generally found by accident, or without systematic tracking in place. As the Analytics Manager for...Read More

Loyalty Marketing Gets an Octane Boost from an Unlikely Friend: ExxonMobil

  • June 04 2012
  • Resource: Loyalty Today

Your car is hungry and it needs fuel. You’re hungry and you need fuel.That’s the simple logic that helped spark in earnest the growing popularity of gas station convenience stores across the country. While the fad began slowly, with less than 7...Read More

At the 2012 GRMA Conference, Loyalty and Putting People First

  • June 01 2012
  • Resource: Loyalty Today

Seeing is believing goes the cliché, but after returning from the recent Global Retail Marketing Association’s Executive Leadership Forum , “experiencing is believing” might be more accurate. It also serves as an important reminder:There’s no...Read More

Is Facebook a challenge or an opportunity?

  • June 01 2012
  • Resource: Loyalty Today

According to Warren Murray, Facebook is an opportunity. Warren is the head of business decision support at eBucks, South Africa’s leading multi-partner rewards program. More people have Twitter and Facebook accounts. More people are...Read More

Displaying results 6601-6610 (of 7130)
 |<  <  657 - 658 - 659 - 660 - 661 - 662 - 663 - 664 - 665 - 666  >  >|