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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
For restaurants and retailers, gift cards and rewards programs offer a subtle yet powerful way to boost revenues.
Customers like gift and rewards programs, According to Wallethub.com, in 2017, sales of gift cards totaled an estimated...Read More
Few companies outside of the travel industry realize the huge opportunity that exists to drive loyalty and customer engagement with travel clubs. Travel clubs, offering consumers elite travel and lifestyle benefits, can help non-travel companies...Read More
As marketer’s accountability to their business organization continues to broaden with the evolution of marketing / sales unification (think smarketing), their understanding of the customer journey needs to keep up the pace. While the...Read More
Customers have plenty to say about what they want and whether organizations they do business with are meeting their needs. This feedback is invaluable to align business strategy with what’s top-of-mind with customers. Smart organizations...Read More
When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with high-performing rewards programs were more...Read More
Personalization is marketing’s Holy Grail. In fact, 80% of consumers are more likely to do business with a company if it offers personalized experiences. So how can you incorporate more personalization into your marketing programs? To help...Read More
Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases- from automating business processes to creating highly personalized applications. Some marketers may be concerned that...Read More
Beacons are projected to yield more than $50 billion in retail sales this year. Although there is yearly excitement with this tool from the tech industry, beacons were first publicized when Apple introduced its iBeacon hardware in 2013. Now beacon...Read More
Effective loyalty programs consistently deliver results across the metrics that matter to brands: foot traffic, basket size, frequency of visits and revenue.
But as successful as they’ve been, loyalty programs are under increasing...Read More
It wasn’t so long ago when, if you needed a new website, you sought out an advertising or creative agency. The team typically consisted of a copywriter, graphic designer, and web developer and together the three of them would build a...Read More