Gift and Rewards Programs Boost Revenue Far Beyond the Holiday Season

  • October 03 2018
  • Resource: Loyalty Today
  • The Xenial Team

For restaurants and retailers, gift cards and rewards programs offer a subtle yet powerful way to boost revenues.   Customers like gift and rewards programs, According to Wallethub.com, in 2017, sales of gift cards totaled an estimated...Read More

Join the Club: Travel and Lifestyle Benefits for Non-Travel Customers Members

  • August 01 2018
  • Loyalty Management: Articles
  • Mike Putman

Few companies outside of the travel industry realize the huge opportunity that exists to drive loyalty and customer engagement with travel clubs. Travel clubs, offering consumers elite travel and lifestyle benefits, can help non-travel companies...Read More

How Relevance is Changing the Marketer’s Role

  • October 01 2018
  • Resource: Loyalty Today
  • Christina Tramontozzi, Zylotech

As marketer’s accountability to their business organization continues to broaden with the evolution of  marketing / sales unification (think smarketing), their understanding of the customer journey needs to keep up the pace. While the...Read More

From Contact Center to Customer Action Center Driving Digital Transformation Through Voice and CRM Integration

  • August 01 2018
  • Loyalty Management: Articles
  • Vikas Nehru

Customers have plenty to say about what they want and whether organizations they do business with are meeting their needs. This feedback is invaluable to align business strategy with what’s top-of-mind with customers. Smart organizations...Read More

Customer Identity Management Drives Loyalty Program Success

  • October 01 2018
  • Resource: Loyalty Today
  • The Janrain Team

When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with high-performing rewards programs were more...Read More

The Building Blocks Of Personalization, ‘Block’ One: Achieving A 360-Degree Customer View Through Data Capture

  • August 01 2018
  • Loyalty Management: Articles
  • Tad Fordyce

Personalization is marketing’s Holy Grail. In fact, 80% of consumers are more likely to do business with a company if it offers personalized experiences. So how can you incorporate more personalization into your marketing programs? To help...Read More

Three Reasons Marketers Should be Enthusiastic about Machine Learning

  • September 27 2018
  • Resource: Loyalty Today
  • Janet Wagner

Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases- from automating business processes to creating highly personalized applications. Some marketers may be concerned that...Read More

Beacons, a Better Way to Understand Your Customers Shopping Behaviors

  • August 01 2018
  • Loyalty Management: Articles
  • Justin Cvetkovski, Business Solution Manager

Beacons are projected to yield more than $50 billion in retail sales this year. Although there is yearly excitement with this tool from the tech industry, beacons were first publicized when Apple introduced its iBeacon hardware in 2013. Now beacon...Read More

Why Your Loyalty Program Isn’t Driving Revenue – And How to Fix It

  • September 27 2018
  • Resource: Loyalty Today
  • Jeff Hassman

Effective loyalty programs consistently deliver results across the metrics that matter to brands: foot traffic, basket size, frequency of visits and revenue.   But as successful as they’ve been, loyalty programs are under increasing...Read More

A Closer Look at Today's Digital Marketing Agency

  • August 01 2018
  • Loyalty Management: Articles
  • Jim Panagas

It wasn’t so long ago when, if you needed a new website, you sought out an advertising or creative agency. The team typically consisted of a copywriter, graphic designer, and web developer and together the three of them would build a...Read More

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