This Is Your Golden Ticket to Predictable Customer Growth

  • April 09 2018
  • Resource: Loyalty Today
  • Erin Raese

We all want to give our customers the best experience possible. Constantly, we hear marketers prioritizing the customer experience and personalized messaging while staying within budget and seeing true ROI. According to eMarketer, 74% of...Read More

Where Are All the Humans? Artificial Intelligence and the CX Revolution

  • March 01 2018
  • Loyalty Management: Articles
  • Simon Fraser

Artificial Intelligence is having a major impact on customer experience (CX). Consumers are surrounded by technology as a means of interacting with brands, often experiencing several levels of automated communication alongside the option to speak...Read More

How to Build Brand Loyalty Today and Tomorrow

  • April 09 2018
  • Resource: Loyalty Today
  • Libby Randolph

Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty.On the surface, that can be easy to remember, but you’d be surprised how easy it is for people to forget that. So many...Read More

Delivering a Next-Generation Loyalty Program

  • February 01 2018
  • Loyalty Management: Articles
  • Gilbert Bailey

For Groucho’s Deli, a franchise restaurant operation, customer engagement and data-driven customer insights have been the dual drivers behind the growth and adoption of its wildly popular and successful loyalty program. The Groucho’s...Read More

The many sides of consumer credit Cardholders and their needs

  • April 06 2018
  • Resource: Loyalty Today
  • Meg Kennedy

Credit cardholders come in all shapes and sizesIt is easy sometimes to think in black and white rather than shades of gray when it comes to credit card behavior. Or perhaps in this digital world we tend to think of things as being either on or off...Read More

5 Key Building Blocks to Grow Customer Loyalty in Retail

  • February 01 2018
  • Loyalty Management: Articles
  • Ron Orgiefsky

Today's digital environment has dramatically changed the landscape for traditional brick and mortar retailers, full of both opportunities and challenges. On one hand, retailers are coping with customer retention issues while trying to secure...Read More

How to Reactivate the Last Guest

  • April 05 2018
  • Resource: Loyalty Today
  • Alex Hill

Restaurant chains strive to drive loyalty and retention in the hopes of turning one-time customers into repeat guests. This is something restaurants know they need to do -- it’s how to do it that poses a problem. Based on hundreds...Read More

Putting Video to Work Across the Customer Lifecycle

  • February 01 2018
  • Loyalty Management: Articles
  • Lisa Clark

Most businesses recognize the compelling role that content can play in delivering a satisfying customer experience, especially as more and more of the buyer journey takes place through digital channels. But key to any successful and engaging...Read More

The Ticket to Flight Loyalty: The Golden Profile

  • April 05 2018
  • Resource: Loyalty Today
  • Erin Raese

Airlines have long been leaders and experts at cultivating dynamic, trend-setting loyalty programs. Their treasure trove of information allows marketers to engage with travelers in a meaningful way. What airlines get right about loyalty is...Read More

Powering Lifetime Connections - The Three Stages

  • February 01 2018
  • Loyalty Management: Articles
  • Tad Fordyce

Creating and maintaining customer loyalty is a long journey. Loyalty marketers must have an outlined strategy at the time of customer acquisition for how they are going to build, maintain and power lifetime connections over the course of the...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?