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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
We all want to give our customers the best experience possible. Constantly, we hear marketers prioritizing the customer experience and personalized messaging while staying within budget and seeing true ROI.
According to eMarketer, 74% of...Read More
Artificial Intelligence is having a major impact on customer experience (CX). Consumers are surrounded by technology as a means of interacting with brands, often experiencing several levels of automated communication alongside the option to speak...Read More
Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty.On the surface, that can be easy to remember, but you’d be surprised how easy it is for people to forget that. So many...Read More
For Groucho’s Deli, a franchise restaurant operation, customer engagement and data-driven customer insights have been the dual drivers behind the growth and adoption of its wildly popular and successful loyalty program. The Groucho’s...Read More
Credit cardholders come in all shapes and sizesIt is easy sometimes to think in black and white rather than shades of gray when it comes to credit card behavior. Or perhaps in this digital world we tend to think of things as being either on or off...Read More
Today's digital environment has dramatically changed the landscape for traditional brick and mortar retailers, full of both opportunities and challenges. On one hand, retailers are coping with customer retention issues while trying to secure...Read More
Restaurant chains strive to drive loyalty and retention in the hopes of turning one-time customers into repeat guests. This is something restaurants know they need to do -- it’s how to do it that poses a problem. Based on hundreds...Read More
Most businesses recognize the compelling role that content can play in delivering a satisfying customer experience, especially as more and more of the buyer journey takes place through digital channels. But key to any successful and engaging...Read More
Airlines have long been leaders and experts at cultivating dynamic, trend-setting loyalty programs.
Their treasure trove of information allows marketers to engage with travelers in a meaningful way.
What airlines get right about loyalty is...Read More
Creating and maintaining customer loyalty is a long journey. Loyalty marketers must have an outlined strategy at the time of customer acquisition for how they are going to build, maintain and power lifetime connections over the course of the...Read More