Cleaning Up in the Home Care Industry

  • July 19 2018
  • Resource: Loyalty Today
  • The Snipp Team

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding...Read More

6 Customer Loyalty Tactics to Increase Retention and Acquisition

  • May 01 2018
  • Loyalty Management: Articles
  • CrowdTwist

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies...Read More

Lack of Convenience and Simplicity Deters Half of Consumers from Joining Loyalty Programs

  • July 17 2018
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Half of consumers are deterred from joining loyalty programs, according to a newly released study from Kobie Marketing. When asked what barriers prevent them from joining a program, 26 percent of consumers reported that brands ask for too...Read More

The Paradox of Innovating in Retention: The Unsexy Can Make You Sexy

  • May 01 2018
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson

The key innovations in customer retention today are not necessarily bleeding edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques: subscription, curation and re-ordering...Read More

Want to Increase Engagement? Mix Business with Pleasure

  • July 15 2018
  • Resource: Loyalty Today
  • Jeff Caplan

Today our carefully crafted sentences, our relevant offers, our perfect hero images often at best get a quick once over before being dispatched by the delete key. The recipients of these carefully put together messages, who lead busy lives and...Read More

Increasing Foot Traffic and Sales through Multi-Channel Loyalty

  • May 01 2018
  • Loyalty Management: Articles
  • Ann Olinger

Already a leader in its region for brick-and-mortar hockey equipment sales, B&R Sports wanted to offer customers an online shopping experience while growing its retail footprint. With ecommerce slated to launch in August 2018, B&R has...Read More

People and Culture are Your Only Sustainable Business Advantage

  • July 13 2018
  • Resource: Loyalty Today
  • Bob Macdonald

As I look back over the past four years to when we launched Bond and began our separation from a U.S. holding company, I’m amazed, and so proud of our team and what we’ve accomplished to become an industry leader. I’m also...Read More

Loyalty’s Bright Future

  • May 01 2018
  • Loyalty Management: Articles
  • Brad Macdonald

I’m sure most of us remember the movie “Back to the Future part 2”, where Marty McFly is transported 30 years into the future to the year 2015.  You may also recall the, futuristic gadgets that were predicted in the film...Read More

Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

  • July 13 2018
  • Resource: Loyalty Today
  • Sara Hogan

“This post is authored by Sara Hogan of Merkle in partnership with HelloWorld, a Merkle Company.”  It’s a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and...Read More

New App Significantly Impacts Mobile Customer Engagement at Wine.com

  • April 02 2018
  • Loyalty Management: Articles

It’s been an exciting year for Wine.com after it launched a new website and new app last year, with increased traffic to its mobile site, and consumers are feeling more comfortable ordering on their phones. Millennials comprise a key...Read More

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