Are You Measuring These Key B2C Marketing Metrics?

  • January 05 2018
  • Resource: Loyalty Today
  • Julia Graham

Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether your campaign was a resounding success or...Read More

The Road to Customer Loyalty Isn’t on a Journey Map – It’s in the Trees

  • December 01 2017
  • Loyalty Management: Articles
  • Jeff Hassemer

It’s time to change the paradigm. For the past decade, we’ve been using linear journey maps and list-based email automation that try to control the customer journey and create the best experience possible. Seemed pretty good for a...Read More

An Rx for Healthy Payments Processing – Dan Brames

  • January 04 2018
  • Resource: Loyalty Today
  • Dan Brames, Group Executive – Retail Payments Group

The soaring cost of healthcare in the United States has led to an increasing amount of bad debt faced by medical practices. To help stem this, healthcare providers should turn to an example from the retail space and streamline their payment...Read More

Moosejaw CEO: A Loyalty Program Must be Transparent and Easy to Understand

  • December 01 2017
  • Loyalty Management: Articles

Transparency and ease of use are two undeniable characteristics of a solid and successful loyalty program, according to Moosejaw President and CEO Eoin Comerford. Outdoor sporting goods and apparel merchant Moosejaw is known for its solid...Read More

Customer Engagement Love Story: Shopbop

  • January 02 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

I’m a marketer (for a company that makes software for other marketers), but I’m also a consumer. The two sides are intertwined. For better or for worse, I can’t turn the marketer off while I shop. The marketer side of me is...Read More

Virtual Toy Tour Feature Adds to Customer Engagement at Fat Brain Toys

  • December 01 2017
  • Loyalty Management: Articles

Fat Brain Toys is a Nebraska-based manufacturer and retailer of educational toys and games. The company was founded by husband and wife, Mark and Karen Carson, from the basement of their home in 2002. In the fall of 2002, then 10-year-old Adam...Read More

Is 2018 Your “Year of The Customer”?

  • December 27 2017
  • Resource: Loyalty Today
  • The Cogensia Team

It is clear that the challenging consumer retail environment is not going to get easier.  Restaurants, especially casual and family sectors, will continue to be collateral damage as the consumer shifts their retail spending online, and Amazon...Read More

Are Your Loyalty Members Loyal?

  • December 01 2017
  • Loyalty Management: Articles
  • The DataCandy Team

Most retailers and restaurants operating a loyalty program probably respond with a ‘Yes.’ Because if a consumer is interested in joining your loyalty program, then they intend to use it, right? With the average U.S. household being...Read More

The Secret To Successful B2C Conversion Strategies

  • December 26 2017
  • Resource: Loyalty Today
  • Julia Graham

Perhaps the biggest shift we've seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention of consumers, as well as advances in media...Read More

New Customer Insights Pave Way Toward Expanded Brand Loyalty at CraftWorks Restaurants and Breweries

  • December 01 2017
  • Loyalty Management: Articles

Officials at CraftWorks Restaurants and Breweries, Inc., the nation’s leading operator and franchisor of brewery and craft beer-focused full-service dining restaurants with more than 200 owned, franchised, and licensed locations across...Read More

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