Why Club Programs Work

  • April 16 2018
  • Resource: Loyalty Today
  • Kim Otocki

Club programs enjoy perennial popularity as the foundation of rewards programs. At some point, nearly every person will have had a paper or digital punch card for the club program of a convenience store or restaurant.But knowing that they’re...Read More

Authority Redefined in Search of Personal Responsibility

  • March 01 2018
  • Loyalty Management: Articles
  • Lior Arussy

A recent cover story by the Economist, titled “Doctor You,” paints a vivid picture of the future of healthcare. In that future, patients will be using digital tools to self-diagnose their conditions and may be using physicians more as...Read More

Loyalty Program Design: Ignore Customers, Increase Returns

  • April 13 2018
  • Resource: Loyalty Today
  • Libby Randolph

When speaking with brands on loyalty program strategy, it’s clear companies know they should be utilizing their data and personalizing the user experience, but there is often a barrier of hesitation to openly treat customers differently...Read More

How to Shift from Discount-Driven Retention to Personalized Offers

  • March 01 2018
  • Loyalty Management: Articles
  • The HTK Team

Let's get one thing out of the way now: Customers love discounts. After all, who doesn't like spending less money? There's something about the feeling of getting a good deal that makes people happy – and drives changes in...Read More

An Audience of One: Personalizing Your Marketing

  • April 13 2018
  • Resource: Loyalty Today
  • Ann Olinger, Sr. Manager

It’s been said that personalizing your marketing can result in five to eight times the return on your marketing investment, but up until recently, it’s been difficult to achieve personalization. Tactics such as adding individual names...Read More

It's Time We Accept That Personas Are Not Real People

  • March 01 2018
  • Loyalty Management: Articles
  • Mary Lou Barney

Marketing experts and researchers continue to advise companies to create personas as a means of understanding their target audiences. However, not only do personas tend to be poorly created and perform badly, the concept of personas has become...Read More

SMS Marketing – What you need for campaign success

  • April 12 2018
  • Resource: Loyalty Today
  • Dan Slavin

Choosing the right solution for your SMS marketing platform, while ensuring maximum ROI and boosting sales is not easy. While there is no shortage of text message marketing software programs and service providers, it can be challenging to...Read More

Four Ways to Simplify the Complex World of Loyalty

  • March 01 2018
  • Loyalty Management: Articles
  • Tamara Olivero

As loyalty marketers continue to evolve their marketing strategy to remain competitive and exceed the needs of program members, they’re surrounded by disruption and the noise of the latest innovations. Given the complexities that already...Read More

Attracting the Female Shopper to Your Store

  • April 11 2018
  • Resource: Loyalty Today
  • Kim Otocki

Women are increasingly shopping at convenience stores providing a significant opportunity for c-store operators to capture their interest and generate customer loyalty. In fact, the 2018 Convenience Store News Realities of the Aisle customer study...Read More

Customer Experience Predictions to Help Companies Win in 2018

  • March 01 2018
  • Loyalty Management: Articles
  • Marc Vanlerberghe

The race is on for companies to define themselves by their customer in 2018. Hands down, customer experience is becoming (if it is not already) the most important battleground on which some companies win and others will not even be set up to...Read More

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