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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
While customer loyalty has become a major strategy for consumer retention, it can also play a central part of brand growth. Utilizing strategies that reward customers for loyalty actions such as referral marketing and user...Read More
In the imaginative minds of a 6-year-old, an empty cardboard box is the greatest toy ever invented.
One second, it’s an airplane. Four seconds later, it’s a fort. Then it’s put on top of a wagon and becomes a go-kart...Read More
In part two of our social mission series, you’ll learn how to select a social mission that’s right for you, and how to properly promote it to your community. We also cover a type of business structure that may interest you as you...Read More
I have been in the data-driven/relevancy-driven marketing business for 25 years. I’ve seen the number of marketing channels explode. I’ve seen the marketing cycle time drop from quarterly to real-time. I’ve seen a...Read More
The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it.For Amazon...Read More
In part two of this series, I discussed the second stage of powering lifetime connections which is creating a plan for ongoing dialog. More often than not, brands either send one to two communications to welcome customers to their loyalty program,...Read More
Acquiring a New Member
Acquiring a new member to your loyalty program is a great sign of growth; it’s a sign your member base is getting larger and therefore your revenue and margins are growing. That’s the usual perception and the...Read More
Bernard and Janice Caffary knew something was up when they—literally—saw the signs. There, just outside the Carnival Cruise Lines terminal in Port Canaveral, Fla., was a banner hanging from the side of the building: &ldquo...Read More
Craft beer sales are booming.Transitioning from niche industry to nationwide phenomenon, craft beer has become big business. These unique and flavorful brews now account for more than 23% of U.S. beer sales, which totaled $111.4 billion in 2017...Read More
Access to data is becoming more prevelant, and as a result the creative experience is evolving. Marketers are moving away from subjective instinct to scientific insights that inform every stage of the creative process from planning to execution. A...Read More