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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
How one bank’s creative thinking generated $90,000 in potential RDC revenue—in just 25 daysTime is money. We’ve all heard that old adage. It implores us to work smarter rather than harder, in order to achieve our goals....Read More
Robin Korman, who became the Head of Loyalty Marketing & CRM for Global Hotel Alliance in November, is excited to make 2018 a memorable one for GHA.
Korman’s extensive experience includes stops at Wyndham Hotel Group and Starwood Hotels...Read More
We all know how the cost of acquiring a customer is greater than the cost to retain a customer and the benefits of building customer loyalty include increased sales and positive word of mouth. Little wonder then that most retailers recognize the...Read More
At Wayfair, one of the world’s largest online selections of furniture, home furnishings, décor, and goods, including more than eight million products from more than 7,000 suppliers, pushing technological limits to offer a better and more...Read More
From every direction, you can see the tremendous transformation that’s happening in payments. But blink for one moment, and you’ve missed another technology change in the payments ecosystem. How can anyone keep pace in the midst of new...Read More
Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018. According to Martech Advisor, the customer data platform industry is expected to grow at least 50% per year in the...Read More
Here’s a story, and it will probably sound familiar. There's a quick service restaurant chain. Let's say they have around 500 locations, give or take, and about $1 billion in annual revenue. They have an app and a loyalty program...Read More
For years, we’ve used the analogy of a “corner grocer” to represent our desired end-state of loyalty programs – to know each customer on a personal level and deliver the right level of service appropriate to that...Read More
Consumers expect brands to know who they are, and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was more valuable, interesting or relevant and 59% of...Read More
Your marketing department is facing more challenges than ever before and it all boils down to two main areas: Brand Experience & Marketing Operations. No. 1: The Brand Experience Problem
As a modern marketer, you have more on your...Read More