Flourish 2018 Recap: How to Increase Awareness of B2B Programs With End Users

  • April 23 2018
  • Resource: Loyalty Today
  • Tom Boucher

It’s no secret that B2B gift card sales is an area where most retailers have room to grow. A Recent NAPCO Research report, sponsored by CashStar, confirmed this notion. Of the 100 major merchants evaluated in the study, roughly four out of...Read More

The Power of Data: Achieving Trust in Your Loyalty Program

  • March 01 2018
  • Loyalty Management: Articles
  • Liz Buderus

We talk a lot about consistency as it relates to data and marketing strategy. Being consistent with messaging is essential, and adding some repetition can be a good thing. Often times marketers’ want to communicate to new people instead of...Read More

Dos and Don’ts of Rolling Out a Loyalty Program

  • April 20 2018
  • Resource: Loyalty Today
  • Kim Otocki

Rolling out a loyalty program is a critical part of making sure you’re set up for success in the future. Capturing customers interests and getting them to enroll in a program takes a lot of energy to make sure all levers that are needed are...Read More

What's Old Is New Again: Bringing Personalization Back to the Customer Service Experience

  • March 01 2018
  • Loyalty Management: Articles
  • Sarah Patterson

Personalization and customization are making a comeback. While building an experience (or product, or service) around a customer’s specific needs and preferences are not net new concepts, they seem novel to us now. Why? Businesses&rsquo...Read More

A Perfect Storm of Science and Art

  • April 19 2018
  • Resource: Loyalty Today
  • Nick Foppe

For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.We are at a unique place in time right now with...Read More

Everyday Value Drives Growth and Popularity of U.S. Coalition Loyalty Program Fuel Rewards

  • March 01 2018
  • Loyalty Management: Articles
  • Jim Tierney

Coalition loyalty has been in the news in recent years, largely due to the mid-2015 launch of the  Plenti coalition loyalty program that was billed as the first coalition loyalty program in the U.S. But, the Plenti program has fallen on hard...Read More

5 Ways Your Loyalty Program Can Give you a Competitive Advantage

  • April 19 2018
  • Resource: Loyalty Today
  • Jon Siegal

April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail — successful loyalty programs all share the same...Read More

Dunkin' Donuts' Plans Call for Greater Convenience to Elevate the Customer Experience

  • March 01 2018
  • Loyalty Management: Articles
  • Jim Tierney

Dunkin’ Donuts officials want to provide even more convenience to its guests to elevate the overall customer experience. That added convenience will play a major role in the company’s aggressive plans for the next two years: There will...Read More

Loyalty Fraud Cases & Categories for Fraud

  • April 17 2018
  • Resource: Loyalty Today
  • Meg Kennedy

LOYALTY FRAUD – POTENTIAL FOR ABUSE MAKES PROGRAMS VULNERABLEThe loyalty business is booming and with it the size of the prize for fraudsters. In 2012, the estimated value of unredeemed points in U.S. loyalty programs was $48 billion.[1...Read More

Unlocking Actionable Insights through Customer Data

  • March 01 2018
  • Loyalty Management: Articles
  • Jeff Sopko

Data initiatives are finally finding the platform they deserve—and with good reason. Data is the foundation of every great marketing strategy and loyalty program.  Yet there’s another element that’s just as critical: the...Read More

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