Your New Capital Campaign

  • July 29 2018
  • Resource: Loyalty Today
  • Ken Greer

How raising “social capital” can accelerate organizational performance.Every business requires various forms of capital. First, there is financial capital to fund the launch of the organization securing workspace, talent, machinery and...Read More

Dunkin's Local Feel Yields Big Results

  • July 02 2018
  • Loyalty Management: Articles
  • Chris Brosey

When Chad asked Cassie Jo to be his girlfriend in 2015, he did it with a Dunkin’ Donuts vanilla long john donut. In 2016, when Chad proposed to Cassie Jo, it was with a donut wedding ring. Okay the second part isn’t true at all. It was...Read More

Internet of Things – A Whole New Customer Experience

  • July 28 2018
  • Resource: Loyalty Today
  • The Kentico Team

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a great customer experience, you’ll want to be...Read More

Understanding a Consumer's Retailer of Choice and What Drives Their Loyalty

  • July 02 2018
  • Loyalty Management: Articles
  • Mike Oberle

For each retail category (apparel, shoes, electronics etc.), consumers have many choices when deciding where to make their purchase. Clearly things like price, quality and variety come into play, but as marketers, it’s important to...Read More

RIP Net Neutrality. Now What?

  • July 27 2018
  • Resource: Loyalty Today
  • Duncan Hendy

After years of working out how being online affects the conversations businesses have with consumers, we’re finally in full, omnichannel, respectful, personalized, and double-consented dialogue with them, and its proving to be a win-win for...Read More

Customer Loyalty that Stands the Test of Time

  • July 02 2018
  • Loyalty Management: Articles
  • Laurie Meek

Consumer shopping habits and loyalty programs have transformed since they first burst onto the scene in the 1990’s. No longer a simple punch card approach, loyalty has morphed into a sophisticated mechanism for collecting customer data to...Read More

Employee Engagement - A Lifecycle Segmentation Approach

  • July 27 2018
  • Resource: Loyalty Today
  • Ken Greer and Kali Davis

Tailoring rewards, recognition, and incentives to better match the career stage of your employees. There’s a lot of buzz these days about the changing nature of the workplace. HR professionals talk about special considerations required...Read More

Join the Club: Travel and Lifestyle Benefits for Non-Travel Customers Members

  • June 21 2018
  • Loyalty Management: Articles
  • Mike Putman

Few companies outside of the travel industry realize the huge opportunity that exists to drive loyalty and customer engagement with travel clubs. Travel clubs, offering consumers elite travel and lifestyle benefits, can help non-travel companies...Read More

Got a Reactivated Customer? Don’t Celebrate Just Yet.

  • July 26 2018
  • Resource: Loyalty Today
  • Josh Fayer

We’ve just wrapped up the Mechanics of Predicting Customer Churn series—if you haven’t checked that out, I’d highly suggest you read through it. But even after we create models to predict customer churn and coordinate...Read More

Improving the Customer Experience: How Digital Marketing Helps Level the Playing Field for Community Banks

  • June 14 2018
  • Loyalty Management: Articles
  • Paula Tompkins

While community bankers continue to debate whether to align with the technophobe or technophile camps, the decision has already been made for them. Adapt or perish. Consumer brands learned this lesson years ago: The democratization of information...Read More

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