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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
It’s no secret that B2B gift card sales is an area where most retailers have room to grow.
A Recent NAPCO Research report, sponsored by CashStar, confirmed this notion. Of the 100 major merchants evaluated in the study, roughly four out of...Read More
We talk a lot about consistency as it relates to data and marketing strategy. Being consistent with messaging is essential, and adding some repetition can be a good thing. Often times marketers’ want to communicate to new people instead of...Read More
Rolling out a loyalty program is a critical part of making sure you’re set up for success in the future. Capturing customers interests and getting them to enroll in a program takes a lot of energy to make sure all levers that are needed are...Read More
Personalization and customization are making a comeback. While building an experience (or product, or service) around a customer’s specific needs and preferences are not net new concepts, they seem novel to us now. Why? Businesses&rsquo...Read More
For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.We are at a unique place in time right now with...Read More
Coalition loyalty has been in the news in recent years, largely due to the mid-2015 launch of the Plenti coalition loyalty program that was billed as the first coalition loyalty program in the U.S. But, the Plenti program has fallen on hard...Read More
April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail — successful loyalty programs all share the same...Read More
Dunkin’ Donuts officials want to provide even more convenience to its guests to elevate the overall customer experience. That added convenience will play a major role in the company’s aggressive plans for the next two years: There will...Read More
LOYALTY FRAUD – POTENTIAL FOR ABUSE MAKES PROGRAMS VULNERABLEThe loyalty business is booming and with it the size of the prize for fraudsters. In 2012, the estimated value of unredeemed points in U.S. loyalty programs was $48 billion.[1...Read More
Data initiatives are finally finding the platform they deserve—and with good reason. Data is the foundation of every great marketing strategy and loyalty program. Yet there’s another element that’s just as critical: the...Read More