5 Ways to Tailor Your Restaurant Marketing to Millennials

  • May 01 2018
  • Resource: Loyalty Today
  • Xenial Customer Engagement Team

Millennials now outnumber baby boomers; learn how to cater your promotions to this diverse group.   Millennials make up 25% of the U.S. population, according to Millennial Marketing. Compared to other generations, they are usually the first...Read More

Give the People What They Want!

  • April 02 2018
  • Loyalty Management: Articles
  • Ross Shanken

I recently watched an old video of the O’Jays singing and dancing to “Give the People What They Want” and couldn’t help but feel nostalgic. This video was from Soul Train, which I remember watching on my cable-free...Read More

Top Signs It’s Time to Replace Your Restaurant’s Legacy Loyalty System

  • April 30 2018
  • Resource: Loyalty Today
  • Peter Lim

The battle for the customer has never been so fierce in the restaurant industry. Restaurant operators need to differentiate from the pack and win the hearts and minds of their guests. Key to achieving this goal is understanding guest data &ndash...Read More

Managing the Customer Experience beyond The Call Center: Avoiding Social Media Customer Care Landmines

  • April 02 2018
  • Loyalty Management: Articles
  • Scott Kendrick

Every week we see examples of triumphs and failures from brands trying to navigate social media-based customer service. An example of a brand offering quality service happened recently with a customer onboard a Southwest flight who could not watch...Read More

How One Brand’s Investment in Mobile App Users Drove 20% More Purchases Over Mobile Web

  • April 30 2018
  • Resource: Loyalty Today
  • The Button Team

Quidco, the UK’s number one cashback website and app, has run a very successful business for years. However, on mobile devices, it hasn’t always been able to provide rewards for some of the leading brands. To solve this challenge, two...Read More

Six Steps to Improving Your Loyalty Program

  • April 02 2018
  • Loyalty Management: Articles
  • Tiffany Schroeder

Loyalty programs are a great way to build lasting customer relationships and turn frequent or even first-time customers into long-term brand advocates. A customer who feels valued and connected to a brand is more likely to make repeat purchases...Read More

Inside the Mind of Decision Paralysis & Why Loyalty Marketers Should Care

  • April 25 2018
  • Resource: Loyalty Today
  • Evan Snively

I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most important thing you need to know about me as a consumer...Read More

Putting your Restaurant Loyalty Program to the Test

  • April 02 2018
  • Loyalty Management: Articles
  • Kevin Murphy

As loyalty programs are becoming more complex within the restaurant industry, it’s important to take time to review your program to ensure it continues to meet the wants and needs of your diners. Schedule time to evaluate your program and...Read More

ProKarma and Lenati Join Forces to Create End-to-End Digital Transformation Company

  • April 23 2018
  • Resource: Loyalty Today
  • The Lenati Team

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering   BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — ProKarma, a global IT...Read More

The Customer Experience at Esler Companies Is About Feeling Loved

  • April 02 2018
  • Loyalty Management: Articles

Esler Companies comprises four Renewal by Andersen affiliates (Colorado, Greater Philadelphia, Phoenix, and Southern New England) and its marketing engine, Telefluent Communications. Established in 2004, Esler Companies is a privately-held, $300...Read More

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