How Email Influences the Brand Experience

  • February 01 2018
  • Loyalty Management: Articles
  • Nicole Eaton

Often times, marketers think of email as a tactic, or simply the ‘delivery vehicle’ of a message. However, email is so much more. Email plays an integral role in influencing purchases and the overall brand experience. In a recent...Read More

Smartphone Charging Stations Are 21st Century Drinking Fountains

  • January 26 2018
  • Resource: Loyalty Today
  • Billy Gridley, CEO

When a guest comes to your house, you greet them and ask: would you like a glass of water? You offer them an essential human amenity to help make them feel welcomed.What elemental amenities do shoppers need? Obviously they need heat, light...Read More

Choosing a Loyalty Platform that Supports your Brand

  • February 01 2018
  • Loyalty Management: Articles
  • Antje Helfrich & Graham Mills

Technology has rapidly become the cornerstone of a successful loyalty program. Brands spend a lot of time, effort, and money on selecting and implementing a loyalty platform to help them acquire, engage, retain and grow their customers.  The...Read More

Beware the Shiny Object

  • January 25 2018
  • Resource: Loyalty Today
  • Jeff Norem

If you are in business, you are concerned about cyber security. The best solutions deploy technology and engage employees.It is that time of year again when the little part of me says it is time to declutter and simplify my life, clear the...Read More

Loyalty Strategies, Then and Now

  • February 01 2018
  • Loyalty Management: Articles
  • Michelle Wildenauer

You may be familiar with the popular business book What Got You Here Won’t Get You There. Authors Marshall Goldsmith and Mark Reiter suggest that the behaviors and accomplishments that brought you success early in your career will not help...Read More

Setting SMART Employee Engagement Goals for 2018

  • January 23 2018
  • Resource: Loyalty Today
  • Kara Simon

Each new year brings inspiration and motivation to change. Resolutions for personal and professional goals are many, and the new year can bring opportunities to adjust programs and organizational initiatives.This could be the year your...Read More

Building Emotional Brand Loyalty: The Story of THUN

  • February 01 2018
  • Loyalty Management: Articles
  • Mario Invernizzi

No better time than the season of Valentine’s Day to share the story of THUN, the Italian company that produces gifts in ceramics, porcelain, housewares and women and children’s accessories, and is widely recognized in Europe as the...Read More

How Loyalty Can Help Retailers Compete Against Amazon

  • January 22 2018
  • Resource: Loyalty Today
  • The CrowdTwist Team

According to data from One Click Retail, Amazon was responsible for about 44 percent of all U.S. e-commerce sales last year, or about 4 percent of the country's total retail sales figures. The fastest-growing product categories on Amazon...Read More

Dos and Don’ts of Successful Reward Programs

  • January 22 2018
  • Resource: Loyalty Today
  • Kim Otocki

Most convenience stores share similar reasons for having a reward program – such as improving profitability and enticing customers to make incremental sales – but all reward programs are not created equal, and a one-size-fits-all...Read More

Loyalty: It Comes in All Shapes and Sizes

  • January 02 2018
  • Loyalty Management: Articles

Loyalty is everywhere. It’s not just a reward, or a transaction. It holds extreme value, and when done right it fuels brands with revenue. Loyalty is not a program, it is a relationship, an experience, a partnership, and an emotional...Read More

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THE LOYALTY PULSE SURVEY

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