B2B Marketing in an Omnichannel World

  • February 01 2018
  • Loyalty Management: Articles
  • Rishi Dave

The number of channels across which marketers can communicate continues to grow, which means that optimizing one’s target audience, message, and channel is becoming increasingly important.   Historically, B2B Marketers have looked to...Read More

Racing Toward Mobile Payments

  • February 01 2018
  • Resource: Loyalty Today
  • Ken Greer, CMO

Loyalty programs help drive mobile wallet adoptionI was speaking with a venture investor friend of mine recently who reminded me that predicting the future is not really that difficult. The challenge is not what will happen but when it will happen...Read More

Customer Loyalty Comes After Companies Successfully Court Consumers Over a Period of Time

  • February 01 2018
  • Loyalty Management: Articles
  • Jim Tierney

Loyalty360 talked to Andy Sperry, VP of Marketing for The Renew Co.−which owns Magazines.com and NaturalHealthyConcepts.com−about topics such as customer loyalty, brand advocacy, what e-commerce marketers are doing well, and e-commerce...Read More

Co-Creation: Loyalty Marketing's Big Secret

  • February 01 2018
  • Resource: Loyalty Today
  • Scott Lehner

Loyalty marketers are always looking for an edge that can push their loyalty efforts over the top. Success has been found in programmatic efforts that build customer reciprocity and status, or provide value in the form of savings back to the...Read More

Best Customers vs. Loyal Customers: Treating Them Differently in 2018

  • February 01 2018
  • Loyalty Management: Articles
  • Denise DeSisto

Too often for marketers, the line between best customers and loyal customers is blurred. It’s an important distinction−one that should be fully appreciated to precisely target and invest in these two crucial customer categories. The...Read More

Why You Should Care about (and Care for) Your Company’s Social Media Reputation

  • January 31 2018
  • Resource: Loyalty Today
  • Ann Olinger

If you are like most people, you thoroughly check out a business or a product online before you lay down your hard-earned money. Before the advent of online reviews, we would typically talk with friends, coworkers, and family to gather opinions...Read More

Team Members Help Differentiate Customer Experience at Cooper's Hawk Winery & Restaurants

  • February 01 2018
  • Loyalty Management: Articles
  • Jim Tierney

At the end of the day, if your employees don’t execute on their end as far as providing a stellar and helpful customer experience, it’s very difficult for companies to gain traction in the customer loyalty department. But, that&rsquo...Read More

How to Optimize Your Employee Rewards and Recognition Program

  • January 31 2018
  • Resource: Loyalty Today
  • Ken Greer

Supporting efforts with strategically focused communications is key Tурiсаllу, programs aimed аt raising employee engagement target an employees' sense of bеlоnging (e.g., team building, inclusion, peer recognition, anniversary awards, еtс...Read More

Adore Me Disrupts Lingerie Industry and Gains Considerable Brand Loyalty

  • February 01 2018
  • Loyalty Management: Articles
  • Jim Tierney, Loyalty360

Morgan Hermand-Waiche, Founder & CEO of women’s intimates company Adore Me, had no previous experience in lingerie, but he decided to try and buck the odds and disrupt the lingerie industry.  Since it launched in March 2012...Read More

Email Marketing: Why Testing is Imperative

  • January 29 2018
  • Resource: Loyalty Today
  • Brandon Keller, Account Services Supervisor

Increasingly, marketers are being asked to prove the value of their marketing campaigns and spend. And many of us face one gargantuan challenge after another, despite diminishing resources. So how do you make sure your marketing &ndash...Read More

Displaying results 11-20 (of 6997)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?