Does Your Dining Loyalty Program Have The Right Ingredients?

  • August 07 2018
  • Resource: Loyalty Today
  • Alex Fisher

I used to fancy myself a diner, a fine diner, to be more specific. As my family has grown, my lifestyle and dining experiences have changed. I rarely have time to sit through a multi-course meal, sipping cocktails and wine, with a focus on my meal...Read More

Join the Club: Travel and Lifestyle Benefits for Non-Travel Customers Members

  • August 01 2018
  • Loyalty Management: Articles
  • Mike Putman

Few companies outside of the travel industry realize the huge opportunity that exists to drive loyalty and customer engagement with travel clubs. Travel clubs, offering consumers elite travel and lifestyle benefits, can help non-travel companies...Read More

Customer Segmentation: The Key to Targeted Marketing

  • August 07 2018
  • Resource: Loyalty Today
  • Josh Fayer

Today’s marketing teams need to be tactical and precise to efficiently use their budget and gain the highest return on investment. This means finding the right customer to target at the right time, and in turn saving resources on wasted...Read More

From Contact Center to Customer Action Center Driving Digital Transformation Through Voice and CRM Integration

  • August 01 2018
  • Loyalty Management: Articles
  • Vikas Nehru

Customers have plenty to say about what they want and whether organizations they do business with are meeting their needs. This feedback is invaluable to align business strategy with what’s top-of-mind with customers. Smart organizations...Read More

GDPR - Building Consents and Privacy Notices

  • August 07 2018
  • Resource: Loyalty Today
  • Katerina Foretova

Better company/customer relationships, improved customer engagement, increased company reputation... you may have heard these all are the benefits of getting GDPR-compliant consents right. And that is absolutely true! It is just that consents are...Read More

The Building Blocks Of Personalization, ‘Block’ One: Achieving A 360-Degree Customer View Through Data Capture

  • August 01 2018
  • Loyalty Management: Articles
  • Tad Fordyce

Personalization is marketing’s Holy Grail. In fact, 80% of consumers are more likely to do business with a company if it offers personalized experiences. So how can you incorporate more personalization into your marketing programs? To help...Read More

The Winds of Change: Marketing in Modern Times

  • August 03 2018
  • Resource: Loyalty Today
  • Bernard Chung

In our day to day working lives as marketers we often don’t get a chance to rise above our busy daily schedules and tasks to really observe our customers. No doubt customers have changed – and continue to change – and there...Read More

Beacons, a Better Way to Understand Your Customers Shopping Behaviors

  • August 01 2018
  • Loyalty Management: Articles
  • Justin Cvetkovski, Business Solution Manager

Beacons are projected to yield more than $50 billion in retail sales this year. Although there is yearly excitement with this tool from the tech industry, beacons were first publicized when Apple introduced its iBeacon hardware in 2013. Now beacon...Read More

The Power of Purpose, Value and Empowerment

  • August 02 2018
  • Resource: Loyalty Today
  • Kay Van Slooten

In a moment of huge frustration, it’s often down to individual staff members to deliver an experience that takes that frustration away and allows one to breathe a sigh of relief and appreciation. On a recent visit to the U.K., I got to...Read More

A Closer Look at Today's Digital Marketing Agency

  • August 01 2018
  • Loyalty Management: Articles
  • Jim Panagas

It wasn’t so long ago when, if you needed a new website, you sought out an advertising or creative agency. The team typically consisted of a copywriter, graphic designer, and web developer and together the three of them would build a...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?