How to Increase New Member Participation in Your Loyalty Program

  • May 02 2018
  • Resource: Loyalty Today
  • Jack Cooney | Marketing

How many times have you visited a store and during checkout were prompted to sign up for a loyalty program? Chances are, you signed up via email then left the store and never thought about that loyalty program again. After all, most consumers sign...Read More

New App Significantly Impacts Mobile Customer Engagement at Wine.com

  • April 02 2018
  • Loyalty Management: Articles

It’s been an exciting year for Wine.com after it launched a new website and new app last year, with increased traffic to its mobile site, and consumers are feeling more comfortable ordering on their phones. Millennials comprise a key...Read More

Why ‘Rise of Machines’ Isn't The Fall of Marketing Jobs

  • May 02 2018
  • Resource: Loyalty Today
  • Patrick Reynolds

The way marketing is being conceived of and executed is changing in nothing short of a “through the looking glass” sort of way. Monoliths are being broken down into their atomic components. What was slow is fast. What went first is now...Read More

Powering Lifetime Connections, Stage II - Creating a Plan for Ongoing Dialogue

  • April 02 2018
  • Loyalty Management: Articles
  • Tad Fordyce

In my recent article, I introduced the concept of powering lifetime connections and shared the first of three stages – getting to know the customer. Here, I’ll discuss the second stage: creating a plan for ongoing dialogue. Marketers...Read More

The Paradox of Innovating in Retention: The Unsexy Can Make You Sexy

  • May 01 2018
  • Resource: Loyalty Today
  • Kate Hogenson

The key innovations in customer retention today are not necessarily bleeding-edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques: subscription, curation and re-ordering...Read More

Best Western Showcases Brand Portfolio Evolution, Enhanced Customer Experience

  • April 02 2018
  • Loyalty Management: Articles
  • Jim Tierney

After Best Western Hotels & Resorts launched a transformative brand refresh in 2015, the primary objective was to signal that Best Western is a contemporary and relevant brand, worthy of today’s travelers. Now, with the introduction of...Read More

5 Ways to Tailor Your Restaurant Marketing to Millennials

  • May 01 2018
  • Resource: Loyalty Today
  • Xenial Customer Engagement Team

Millennials now outnumber baby boomers; learn how to cater your promotions to this diverse group.   Millennials make up 25% of the U.S. population, according to Millennial Marketing. Compared to other generations, they are usually the first...Read More

Danaher’s Take On Product Packaging and Its Impact On CX

  • April 02 2018
  • Loyalty Management: Articles
  • Jim Tierney

Danaher Corporation is a global science and technology innovator committed to helping its customers solve complex challenges and improving quality of life around the world. Its family of world class brands has leadership positions in some of the...Read More

Top Signs It’s Time to Replace Your Restaurant’s Legacy Loyalty System

  • April 30 2018
  • Resource: Loyalty Today
  • Peter Lim

The battle for the customer has never been so fierce in the restaurant industry. Restaurant operators need to differentiate from the pack and win the hearts and minds of their guests. Key to achieving this goal is understanding guest data &ndash...Read More

Loyalty-Building Strategies for Luxury Retail Marketers

  • April 02 2018
  • Loyalty Management: Articles
  • Lindsay Bloom

Are loyalty programs effective for luxury retailers? The typical tactics of discounts and coupons aren't quite on-brand. However, with a majority of sales often coming from a small segment of their customer base, luxury retailers are in need...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?