CONTENT GALLERY

As a summer intern at The Lacek Group, I’ve spent the past several weeks researching how Gen Z interacts with our favorite brands.Several factors play a role in Gen Z’s unique attitude toward brands. We’re younger and less...Read More

The meaning of customer loyalty is changing in 2023Don't get left behind - learn how to create innovative loyalty programs and customer loyalty management strategies to stay ahead of the curve.Customer loyalty is crucial for businesses as...Read More

Loyalty programs have long been the cornerstone of customer retention strategies for brands. However, as these programs have proliferated, so have the tactics of bad actors trying to exploit them. With traditional methods falling short in...Read More

While the transformation from the brick-and-mortar to the digital and omnichannel customer experience has been continuing for the past decade, the 2020 COVID pandemic greatly accelerated the shift. According to the Census Bureau’s most...Read More

In a rapidly changing world, where shopper behaviors and expectations evolve at a lightning pace, loyalty programs have to stay current to remain effective. It's not enough to set and forget your loyalty program – regular...Read More

Welcome to the dynamic realm of customer loyalty programs, where businesses and customers embark on a buyer’s journey filled with rewards, perks, and engaging experiences. Loyalty programs have become the secret...Read More

Customer relationship management (CRM) initiatives and loyalty programs, by their nature, include customer and member recognition—typically a combination of communication, offers, rewards and benefits—as a primary tool.When done right,...Read More

You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and with just a moment of thought, you decide to give...Read More

In the vast ocean of digital communication, the importance of timing cannot be understated. The difference between a clicked email and one that sinks to the murky depths of the trash folder can often be attributed to when it was sent. For...Read More

In an era where consumers are inundated with choices and their attention spans are fleeting at best, businesses face an uphill battle in cultivating customer loyalty. Traditional loyalty programs, while effective to some extent, often fall short...Read More