$150 Billion Reasons Why the Lottery Industry Is Going Digital

  • June 15 2018
  • Resource: Loyalty Today
  • Brad Marg

The retail, travel, and restaurant industries have been investing in digital technologies for the past decade. The engagement activities timing between a brand and its consumers have never been shorter. Consumers can order apparel, electronics...Read More

How to Shift from Discount-Driven Retention to Personalized Offers

  • March 01 2018
  • Loyalty Management: Articles
  • The HTK Team

Let's get one thing out of the way now: Customers love discounts. After all, who doesn't like spending less money? There's something about the feeling of getting a good deal that makes people happy – and drives changes in...Read More

Boosting Customer Engagement Through Marketing and Promotions

  • June 14 2018
  • Resource: Loyalty Today
  • Peter Lowell, Customer Success Manager

Today’s consumers prefer gift cards nearly 2:1 over other marketing incentives, so it’s no surprise that the highest performing gift card programs leverage gift cards to drive sales and influence consumer behavior. Merchants need to...Read More

It's Time We Accept That Personas Are Not Real People

  • March 01 2018
  • Loyalty Management: Articles
  • Mary Lou Barney

Marketing experts and researchers continue to advise companies to create personas as a means of understanding their target audiences. However, not only do personas tend to be poorly created and perform badly, the concept of personas has become...Read More

Four Ways Customer Loyalty Programs Strengthen Bonds With Your Consumers

  • June 14 2018
  • Resource: Loyalty Today
  • Jon Siegal

Knowledge is power — and getting to know your customers will give you just that. It’s the most effective way to learn to communicate effectively with your audience and make them feel appreciated — which in turn is the best way to...Read More

Four Ways to Simplify the Complex World of Loyalty

  • March 01 2018
  • Loyalty Management: Articles
  • Tamara Olivero

As loyalty marketers continue to evolve their marketing strategy to remain competitive and exceed the needs of program members, they’re surrounded by disruption and the noise of the latest innovations. Given the complexities that already...Read More

Investing in a Customer First Engine Room

  • June 12 2018
  • Resource: Loyalty Today
  • The Aimia Team

Since the turn of the century, the age of information has seen masses of data dumped into disconnected silos across many retail organizations. Limited access, capability, focus and free time has meant that until very recently we were only able to...Read More

Customer Experience Predictions to Help Companies Win in 2018

  • March 01 2018
  • Loyalty Management: Articles
  • Marc Vanlerberghe

The race is on for companies to define themselves by their customer in 2018. Hands down, customer experience is becoming (if it is not already) the most important battleground on which some companies win and others will not even be set up to...Read More

Three Reasons Why I Stopped Eating at Your Restaurant

  • June 11 2018
  • Resource: Loyalty Today
  • Stephen Stone

Today’s customers can be your best friend or worst enemy. In an age where one shared bad experience can go viral and bring heaps of negative attention onto a brand, it’s important to understand what’s bringing customers through...Read More

Where Are All the Humans? Artificial Intelligence and the CX Revolution

  • March 01 2018
  • Loyalty Management: Articles
  • Simon Fraser

Artificial Intelligence is having a major impact on customer experience (CX). Consumers are surrounded by technology as a means of interacting with brands, often experiencing several levels of automated communication alongside the option to speak...Read More

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