How to Choose a Loyalty Program That’s Right for Your Convenience Store

  • March 06 2018
  • Resource: Loyalty Today
  • Kim Otocki

In case you haven’t already heard, loyalty programs deliver outstanding financial returns to restaurants by motivating guests to visit more often and spend more on each visit. Simply put, if you want to maximize your restaurant’s...Read More

7-Eleven Seeks Even Greater Mobile Customer Engagement

  • January 02 2018
  • Loyalty Management: Articles

Mobile customer engagement is a high priority at 7-Eleven, so much so that company officials are seeking more ways to leverage mobile devices. “Customers today are time starved and connected 24/7–they are demanding more products and...Read More

How To Motivate Luxury Shoppers To Spend More And More Frequently

  • March 05 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

Do loyalty programs work for luxury brands? It’s a fair question. The usual suspects of discounts and coupons don’t exactly scream high-end, but not to worry -- loyalty programs come in all shapes and sizes. In this blog post...Read More

Korman Seeks to Raise Customer Engagement Levels at Global Hotel Alliance

  • January 02 2018
  • Loyalty Management: Articles

Robin Korman, who became the Head of Loyalty Marketing & CRM for Global Hotel Alliance in November, is excited to make 2018 a memorable one for GHA. Korman’s extensive experience includes stops at Wyndham Hotel Group and Starwood Hotels...Read More

4 Steps to Connecting with Social Media Influencers

  • March 05 2018
  • Resource: Loyalty Today
  • The Xenial Team

No social media platform has changed restaurants more than Instagram. Have your plates gotten prettier over the years? Do they look just a tad more delicious when they leave the kitchen? Ask your kitchen team, and they may admit that they’ve...Read More

Wayfair Successfully Pushes Technological Limits of Customer Engagement

  • January 02 2018
  • Loyalty Management: Articles

At Wayfair, one of the world’s largest online selections of furniture, home furnishings, décor, and goods, including more than eight million products from more than 7,000 suppliers, pushing technological limits to offer a better and more...Read More

How to Motivate Customers To Share Their Data

  • March 02 2018
  • Resource: Loyalty Today
  • Rachel Newton

2017 was an ugly year for the consumer.On the heels of data breaches (see: Equifax exposing personal data of 143 million people) and dishonest data scandals (see: Uber paying off hackers to delete stolen data), customer relationship...Read More

Customer Data and Engagement Trends 2018

  • January 02 2018
  • Loyalty Management: Articles

Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018. According to Martech Advisor, the customer data platform industry is expected to grow at least 50% per year in the...Read More

What Loyalty Looks Like to Consumers

  • March 02 2018
  • Resource: Loyalty Today
  • Gina Fleck, Director of Loyalty at HelloWorld

As a loyalty marketer, you likely have dozens of metrics and KPIs to help define what loyalty looks like to you. Acquisition, repeat purchase, active members, referrals, redemptions, promotion participation, and more. But consider the other half...Read More

Humanizing Loyalty Programs – How to Create an Emotional Connection with Your Customers

  • January 02 2018
  • Loyalty Management: Articles
  • Tim Crank

For years, we’ve used the analogy of a “corner grocer” to represent our desired end-state of loyalty programs –  to know each customer on a personal level and deliver the right level of service appropriate to that...Read More

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