The New Tenets of Customer Loyalty

  • August 21 2018
  • Resource: Loyalty Today
  • Kate Hogenson

Some marketers are buying into a pervasive — and incorrect — belief that loyalty marketing is not as effective as it once was.However, cultivating customer loyalty is actually more important than ever. Competition within all consumer...Read More

6 Customer Loyalty Tactics to Increase Retention and Acquisition

  • May 01 2018
  • Loyalty Management: Articles
  • CrowdTwist

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies...Read More

4 Tips to Systematically Improve Your User Experience Design

  • August 20 2018
  • Resource: Loyalty Today
  • Anthony Abdulla

Facing massive technological complexity and limited viable solutions, many businesses are forced to make a choice between form and function in their digital presence.A recent Frost & Sullivan global study of senior executives found...Read More

The Paradox of Innovating in Retention: The Unsexy Can Make You Sexy

  • May 01 2018
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson

The key innovations in customer retention today are not necessarily bleeding edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques: subscription, curation and re-ordering...Read More

9 Tips for Personalizing Emails Wisely

  • August 17 2018
  • Resource: Loyalty Today
  • Cindy Hamilton

There’s no question that personalized emails are powerful. Personalized emails can improve click-through rates by an average of 14 percent, enhance conversions by 10 percent, and deliver six times higher transaction rates...Read More

Increasing Foot Traffic and Sales through Multi-Channel Loyalty

  • May 01 2018
  • Loyalty Management: Articles
  • Ann Olinger

Already a leader in its region for brick-and-mortar hockey equipment sales, B&R Sports wanted to offer customers an online shopping experience while growing its retail footprint. With ecommerce slated to launch in August 2018, B&R has...Read More

I Can’t Get No…Satisfaction and Loyalty

  • August 16 2018
  • Resource: Loyalty Today
  • Terry Mickail

Simply put, Loyalty is important. It is a collection of attitudes aligned with purchase behaviors that favor one business among competing businesses. But it is so much more. Loyalty is comprised of a constellation of concepts, the Customer...Read More

Loyalty’s Bright Future

  • May 01 2018
  • Loyalty Management: Articles
  • Brad Macdonald

I’m sure most of us remember the movie “Back to the Future part 2”, where Marty McFly is transported 30 years into the future to the year 2015.  You may also recall the, futuristic gadgets that were predicted in the film...Read More

Does Your App Accept the New Consumer Currency – Data?

  • August 16 2018
  • Resource: Loyalty Today
  • The W. Capra Consulting Team

Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer...Read More

New App Significantly Impacts Mobile Customer Engagement at Wine.com

  • April 02 2018
  • Loyalty Management: Articles

It’s been an exciting year for Wine.com after it launched a new website and new app last year, with increased traffic to its mobile site, and consumers are feeling more comfortable ordering on their phones. Millennials comprise a key...Read More

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