Careers in Customer Experience: Demonstrating Results

  • December 07 2017
  • Resource: Loyalty Today
  • Shelly Chandler

Editor’s Note: This is part of an ongoing series from Confirmit.  As a Customer Experience professional, do you find yourself struggling to show real results and tangible business outcomes? After roughly twenty years as a discrete...Read More

How Successful Customer Support Can Drive ROI

  • November 01 2017
  • Loyalty Management: Articles
  • Robert C. Johnson

Most companies look at their bottom line in some way every single day. Whether it’s the sales manager reviewing monthly goals or the finance director pondering ways to trim overhead costs, being able to provide an ROI is invaluable to a...Read More

What to Look for in a Gift / Loyalty and Rewards Partner

  • December 07 2017
  • Resource: Loyalty Today
  • Richard Combs, Senior Director, Solution Consulting

You’ve decided that you want to offer gift cards. What qualities and capabilities should you look for in a gift and rewards partner? As you begin your search for a program and a partner, be prepared to answer questions such as whether you...Read More

Outtakes from the Loyalty "Blooper Reel" That Will Have You Calling for "Take Two"

  • November 01 2017
  • Loyalty Management: Articles
  • The Snipp Team

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More

Power Up your Promotions – The Amplification Toolbox

  • December 06 2017
  • Resource: Loyalty Today
  • The Snipp Team

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But although innovative tactics can be eye-catching...Read More

The Time is Now – the Shift from Transactional to Relational Rewards is in Full Swing

  • November 01 2017
  • Loyalty Management: Articles

Maya Angelou famously stated, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  Leading organizations have already realized that the customer experience is...Read More

Time to level-up your customer experience

  • December 06 2017
  • Resource: Loyalty Today
  • Jade McFarland

These days, delivering engaging experiences is essential to sustaining competitive advantage and earning lasting loyalty. But many brands find themselves struggling to keep up with rising consumer expectations and an ever-growing array of...Read More

How to Optimize Your Loyalty Program for Gen Z and Millennials

  • November 01 2017
  • Loyalty Management: Articles
  • The CrowdTwist Team

Multiple studies have indicated that Millennials are more brand loyal than any other age group. By contrast, Generation Z are widely perceived to lack brand loyalty. CrowdTwist surveyed what brand loyalty means to each group to gain deeper insight...Read More

Expert’s Guide to Marketing your Gift / Rewards Cards

  • December 05 2017
  • Resource: Loyalty Today
  • Richard Combs, Senior Director, Solution Consulting

Marketing and promoting your gift card program is critical to its success. Whatever your primary line of business: restaurant, retail, service, or other business, most customers won't think of you as a place to buy gift cards unless you...Read More

Rethink The Luxury Experience - The Premium is in People and Passion

  • November 01 2017
  • Loyalty Management: Articles

When a customer purchases a luxury product, they seek the exclusivity and timelessness of refined craftsmanship. They are willing to pay a premium price for a privilege not available to others. Luxury product makers invest significant funds to...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?