CONTENT GALLERY

Migrating a complex, enterprise-level loyalty platform can be an overwhelming, lengthy, and costly process, deterring—or at least postponing—many large travel brands from re-platforming and updating their loyalty technology and...Read More

Customer acquisition costs are soaring, and businesses are increasingly turning their focus towards retaining existing customers. Studies reveal that acquiring a new customer can be anywhere from five to 25 times more expensive than retaining an...Read More

Differentiation is key for brands looking to stand out in a crowded market and connect with consumers who are often overwhelmed by the demands of an always-on world. More than ever, consumers want to feel their purchases align with their personal...Read More

Acquiring new customers requires a lot of time and money. It costs five to six times more to get a new customer than to reactivate an old one. That’s why businesses focus so much on what drives customer loyalty and how to enhance...Read More

Laying the GroundworkDevelopments in artificial intelligence (AI) dominate the zeitgeist. AI’s implications for marketers—particularly in customer relationship management (CRM), loyalty, and engagement—loom large for client...Read More

Advancements in technology, the rise of social media, and the empowerment that comes with more open global communication structures have greatly influenced how young consumers participate with brands. This means brands need to completely redefine...Read More

Modern marketing is not just about advertising the superiority of products. While the features of a product are undoubtedly important, delivering quality products and services is just the starting point for any business...Read More

In today's healthcare industry, it's crucial for providers to keep patients happy to keep them coming back and attract new ones. As healthcare services continue to evolve, providers are turning to innovative solutions such as...Read More

In today’s data-driven landscape, companies increasingly recognize the importance of customer data to drive personalized experiences and build lasting relationships. One emerging strategy gaining traction is the collection of zero-party data...Read More

Creating an engaging customer experience is no longer a luxury—it's a necessity, especially in the retail industry. As businesses strive to stand out in a crowded market, understanding and implementing effective strategies is key...Read More