Gearing up for Gifting: Key Takeaways from NAPCO Research’s First Gift Card eCommerce Evaluation

  • January 16 2018
  • Resource: Loyalty Today
  • Nate Smith, Head of Marketing

Evaluation Analyzes Gift Card Ecommerce Offerings of 100 Top MerchantsToday’s consumers demand great end-to-end experiences in store and online—and this expectation extends to gift cards as well. After all,according to a recent report...Read More

Conversational Commerce: Are Brands Getting the Message?

  • May 09 2017
  • Resource: Loyalty Today
  • Gerry Gilbert

Messaging apps have quickly evolved from a vehicle for chatting with friends and family to a channel for commerce. While these apps have been popular for giving people ability to share GIFs, messages and photos with their close circles, they have...Read More

Beyond the Payment Play — Thinking of Gift Cards as a Product

  • February 13 2017
  • Resource: Loyalty Today
  • Monique Brown

When put to strategic use, gift cards have the power to acquire new customers and increase foot traffic while increasing revenue.When I think of the evolution of the gift card I am reminded of my early days in online marketing and the advent of...Read More

What Consumers Really Think about Their Online Gift Card Purchase Experiences

  • August 05 2016
  • Resource: Loyalty Today
  • Gerry Gilbert

Most consumers are looking for personalization when they purchase an online gift cardWhen designing software, companies focus on what their clients and prospects want and need most – and rightfully so. If you aren’t designing useful...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?