Loyalty Mistakes Brands Keep Making

  • May 04 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

Brands understand traditional loyalty. They’ve been doing it for a long time. It’s what they know. At one time, it may have been effective, but that’s no longer the case. And yet, some brands seem to be ignoring all the tell-tale...Read More

Why ‘Rise of Machines’ Isn't The Fall of Marketing Jobs

  • May 02 2018
  • Resource: Loyalty Today
  • Patrick Reynolds

The way marketing is being conceived of and executed is changing in nothing short of a “through the looking glass” sort of way. Monoliths are being broken down into their atomic components. What was slow is fast. What went first is now...Read More

Loyalty-Building Strategies for Luxury Retail Marketers

  • April 02 2018
  • Loyalty Management: Articles
  • Lindsay Bloom

Are loyalty programs effective for luxury retailers? The typical tactics of discounts and coupons aren't quite on-brand. However, with a majority of sales often coming from a small segment of their customer base, luxury retailers are in need...Read More

How to Reactivate the Last Guest

  • April 05 2018
  • Resource: Loyalty Today
  • Alex Hill

Restaurant chains strive to drive loyalty and retention in the hopes of turning one-time customers into repeat guests. This is something restaurants know they need to do -- it’s how to do it that poses a problem. Based on hundreds...Read More

How Cosmetics CPGs Can Build Customer Loyalty

  • April 02 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase channels. These challenges also make it difficult for...Read More

How Hotels Can Increase Revenue And Improve The Guest Experience

  • March 07 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

Why are loyalty programs important to hotel chains? They promote guest retention and direct bookings. Almost every major hotel chain has a loyalty program, which means it’s difficult for consumers to differentiate one chain’s program...Read More

How To Motivate Luxury Shoppers To Spend More And More Frequently

  • March 05 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

Do loyalty programs work for luxury brands? It’s a fair question. The usual suspects of discounts and coupons don’t exactly scream high-end, but not to worry -- loyalty programs come in all shapes and sizes. In this blog post...Read More

Customer Data and Engagement Trends 2018

  • January 02 2018
  • Loyalty Management: Articles

Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018. According to Martech Advisor, the customer data platform industry is expected to grow at least 50% per year in the...Read More

How to Motivate Customers To Share Their Data

  • March 02 2018
  • Resource: Loyalty Today
  • Rachel Newton

2017 was an ugly year for the consumer.On the heels of data breaches (see: Equifax exposing personal data of 143 million people) and dishonest data scandals (see: Uber paying off hackers to delete stolen data), customer relationship...Read More

Watching The Dough Rise

  • January 08 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

Here’s a story, and it will probably sound familiar. There's a quick service restaurant chain. Let's say they have around 500 locations, give or take, and about $1 billion in annual revenue. They have an app and a loyalty program...Read More

Displaying results 1-10 (of 36)
 |<  < 1 - 2 - 3 - 4  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?