Customer Data and Engagement Trends 2018

  • January 02 2018
  • Loyalty Management: Articles

Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018. According to Martech Advisor, the customer data platform industry is expected to grow at least 50% per year in the...Read More

Watching The Dough Rise

  • January 08 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

Here’s a story, and it will probably sound familiar. There's a quick service restaurant chain. Let's say they have around 500 locations, give or take, and about $1 billion in annual revenue. They have an app and a loyalty program...Read More

Customer Engagement Love Story: Shopbop

  • January 02 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

I’m a marketer (for a company that makes software for other marketers), but I’m also a consumer. The two sides are intertwined. For better or for worse, I can’t turn the marketer off while I shop. The marketer side of me is...Read More

Build Greater Customer Loyalty Through Non-Transactional Behaviors

  • December 04 2017
  • Resource: Loyalty Today
  • Sam Langrock

While loyalty programs have become a must-have feature of most companies’ acquisition and retention strategy, many of these programs are failing at actually creating loyal customers. According to a recent Accenture report, 71% of...Read More

How AI and Data Management Help Airlines Improve the Customer Experience

  • November 30 2017
  • Resource: Loyalty Today
  • Lindsay Bloom

According to Travel Daily News, “Over the next three years 52% of airlines plan major AI programs.” Airlines are particularly interested in leveraging AI for prediction and warning systems; however there are numerous other...Read More

The Grocer's Customer Experience: Fresh Ingredients Make All the Difference

  • November 02 2017
  • Resource: Loyalty Today
  • Lindsay Bloom

If you live in a world of penny profit the way grocers do, you can't afford to discount to people willing to pay full price. You also need to drive in footsteps to buy product that is literally perishable. So where does that leave you...Read More

How to Engage Out-of-Market Customers

  • October 31 2017
  • Resource: Loyalty Today
  • Alex Hill

Being a sports fan is emotional. As the team goes, so goes its fans. Fans want to know all about the players and everything that’s happening and receive updates as they happen, so they can feel as close to the team as possible. A top...Read More

How The Worst QSR Apps Can Improve Customer Loyalty & Engagement

  • February 17 2017
  • Resource: Loyalty Today
  • Lindsay Bloom

Back in June 2016 ARC analyzed the mobile user sentiment of the native Android and iOS apps of 55 of the top 100 restaurant brands. In order to qualify for the analysis, brands had to have a native Android and/or iOS app with a...Read More

What Is the New Marketing Paradigm?

  • February 09 2017
  • Resource: Loyalty Today
  • Scott Weller

A new marketing paradigm has hatched, and it’s growing.  Where there was once division between marketing and IT teams now there is unity. Where technology once struggled to meet marketing objectives without clear attribution, now it...Read More

3 Things Your Hotel's Rewards Program Isn't Doing (But Should Be)

  • January 12 2017
  • Resource: Loyalty Today
  • Lindsay Bloom

WalletHub recently published a comparison of the 12 largest U.S. hotel chains’ rewards programs to help consumers navigate the confusing realm of points and status tiers. The results of the comparison, which looks at 21 metrics...Read More

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