Making Connections: Understanding Your Best Customers to Maximize Results
In the retail marketing landscape where competition is strong and consumers dictate their preferences, it’s more important than ever to forge solid relationships with customers, especially your very best ones. Despite the influx of data that retailers collect and glean from customers, many aren’t using the information wisely to understand their best customers and propel their bottom line.
To be successful, it’s crucial for retailers to know their best customers by the numbers, as well as by their shopping and buying preferences. With that information in hand, retailers can use the insight to fine-tune their communications to target those best customers and others like them in more meaningful and relevant ways.