• Back To Results
  • Epsilon  

    For 50+ years, Epsilon has helped the world’s top brands transform customer experiences into meaningful, human experiences that drive results. The Epsilon PeopleCloud product suite combines industry-leading identity, data science and technology—giving you a deeper, more accurate consumer view than ever before. You’ll bridge their transactional, behavioral and contextual lives, always keeping privacy at the forefront. PeopleCloud Loyalty is the industry’s most advanced, powerful and scalable cloud-based loyalty platform. Epsilon offers software with service to manage the most complex or straightforward loyalty programs, connecting with members in moments that matter most. Epsilon was the only company named a leader in both the 2019 Loyalty Technology Platforms and Loyalty Service Providers Forrester Waves.

Making Connections: Understanding Your Best Customers to Maximize Results

In the retail marketing landscape where competition is strong and consumers dictate their preferences, it’s more important than ever to forge solid relationships with customers, especially your very best ones. Despite the influx of data that retailers collect and glean from customers, many aren’t using the information wisely to understand their best customers and propel their bottom line.
To be successful, it’s crucial for retailers to know their best customers by the numbers, as well as by their shopping and buying preferences. With that information in hand, retailers can use the insight to fine-tune their communications to target those best customers and others like them in more meaningful and relevant ways.