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  • Epsilon  

    For 50+ years, Epsilon has helped the world’s top brands transform customer experiences into meaningful, human experiences that drive results. The Epsilon PeopleCloud product suite combines industry-leading identity, data science and technology—giving you a deeper, more accurate consumer view than ever before. You’ll bridge their transactional, behavioral and contextual lives, always keeping privacy at the forefront. PeopleCloud Loyalty is the industry’s most advanced, powerful and scalable cloud-based loyalty platform. Epsilon offers software with service to manage the most complex or straightforward loyalty programs, connecting with members in moments that matter most. Epsilon was the only company named a leader in both the 2019 Loyalty Technology Platforms and Loyalty Service Providers Forrester Waves.

La Quinta grows click through revenue by more than 50% with Epsilon partnership

La Quinta Corporation needed to integrate an email platform into its marketing program that could manage high volume, highly targeted email deployments, perform testing measures, and ensure on time delivery. It needed a platform that would complement its existing loyalty database and not operate in a silo. In addition to the platform, the team wanted strategic guidance to ensure a successful email marketing program.