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  • Epsilon  

    For 50+ years, Epsilon has helped the world’s top brands transform customer experiences into meaningful, human experiences that drive results. The Epsilon PeopleCloud product suite combines industry-leading identity, data science and technology—giving you a deeper, more accurate consumer view than ever before. You’ll bridge their transactional, behavioral and contextual lives, always keeping privacy at the forefront. PeopleCloud Loyalty is the industry’s most advanced, powerful and scalable cloud-based loyalty platform. Epsilon offers software with service to manage the most complex or straightforward loyalty programs, connecting with members in moments that matter most. Epsilon was the only company named a leader in both the 2019 Loyalty Technology Platforms and Loyalty Service Providers Forrester Waves.

Increasing loyalty program efficiency and revenue by 32%

La Quinta implemented their frequent guest program in the 1970’s and managed the program, La Quinta ReturnsTM, in-house.
As membership grew at an unprecedented rate, La Quinta recognized the need

to outsource the management of their database. Additionally, as hospitality loyalty programs became the norm, La Quinta realized it was time to expand the features of the program to remain competitive in the marketplace.