Increasing loyalty program efficiency and revenue by 32%
La Quinta implemented their frequent guest program in the 1970’s and managed the program, La Quinta ReturnsTM, in-house.
As membership grew at an unprecedented rate, La Quinta recognized the need
to outsource the management of their database. Additionally, as hospitality loyalty programs became the norm, La Quinta realized it was time to expand the features of the program to remain competitive in the marketplace.