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  • Epsilon
    Epsilon  

    For 50+ years, Epsilon has helped the world’s top brands transform customer experiences into meaningful, human experiences that drive results. The Epsilon PeopleCloud product suite combines industry-leading identity, data science and technology—giving you a deeper, more accurate consumer view than ever before. You’ll bridge their transactional, behavioral and contextual lives, always keeping privacy at the forefront. PeopleCloud Loyalty is the industry’s most advanced, powerful and scalable cloud-based loyalty platform. Epsilon offers software with service to manage the most complex or straightforward loyalty programs, connecting with members in moments that matter most. Epsilon was the only company named a leader in both the 2019 Loyalty Technology Platforms and Loyalty Service Providers Forrester Waves.

How Digital Analytics Drives the Customer Experience – Part I

To be a successful marketer, it is crucial to understand your customers and their marketing preferences. But what’s equally important is the need to create unique, engaging experiences. What’s the best way to accomplish this? By integrating digital analytics into your marketing programs. There are so many components that impact the customer experience. To resonate and be effective, marketers must focus on those that they can control to enhance the customer experience. Once you have a clear understanding of customer experience marketing – what it is, and why marketers should engage in it – you can easily add digital tools to gain insight, better connect with consumers, and ensure a better return on your marketing investment.