Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain to process and interpret the data faster. It filters data directly and provides a new constructive way of thinking and remembering information. It presents....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing