The mobile revolution: it’s one of the most talked about phenomena in consumer technology. Yet advertising spend on mobile is still far behind use and the number of eyeballs that might see it – and we all know that advertising needs to follow the users to be effective. So what’s causing this lag and how can we help address it?
In March 2015, almost two thirds (63%) of connected Germans were accessing the web from their smartphones1. In fact, with, according to our....