Behind every great mobile app is an excellent mobile marketing platform—and you’ll need both to be successful in the mobile marketplace.
If you’re in the process of developing a new app, launching an app, reworking an app, or just planning for one, then don’t miss out on an important part of the system that most people fail to consider: the marketing platform.
What Is a Mobile Marketing Platform?
A mobile marketing platform is the back-end technology that you’ll need to control and monitor....