Behind every great mobile app is an excellent mobile marketing platform—and you’ll need both to be successful in the mobile marketplace. If you’re in the process of developing a new app, launching an app, reworking an app, or just planning for one, then don’t miss out on an important part of the system that most people fail to consider: the marketing platform. What Is a Mobile Marketing Platform? A mobile marketing platform is the back-end technology that you’ll need to control and monitor....

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