What Happened to Brand Loyalty?

The evolution of brand loyalty marketing Does it seem to you that customers aren't loyal to brands and their products any more? Today, shoppers research purchases online, price compare and then purchase based on up to the minute information. Even for commodities where brand loyalty once ruled, price alerts, peer ratings and social media posts now exert significant influence that often trump brand loyalty. The reality is that loyalty can be crushed by a negative Tweet or Facebook....

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