Want to increase your email frequency? Know your list health!

Two of the most frequently asked questions I get in email strategy meetings with clients are: What is the optimal frequency I should use to mail to my subscribers? Can my program increase frequency without negatively affecting my email list health? My answer always is, “How is your list health currently?” In order to increase frequency of mailings to subscribers, it’s imperative that marketers have a healthy subscriber list and measure it on a consistent....

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