To Market Better, Make 2019 “The Year of Predictions”

My prediction for 2019 is that, for many companies, this year will be “The Year of Predictions.” Companies will discover that there is a more cost-efficient method to building “mountains of models” and making huge volumes of executable predictions, and they’ll use this streamlined predictive analytics capability to their advantage over their competitors. Making predictions is a valuable activity. Predictions allow you to anticipate your customers&rsquo....

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