Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels.
Data presents very real challenges to marketers, but a recent survey by Iterable. found that most respondents cited time, effort and expertise as the major roadblocks to their future plans for personalized marketing.
According to the study, 47% of respondents cited technical resources....