Over the past couple of decades, drive-through lanes have become the dominant sales stream for McDonald’s U.S. restaurants, which account for about two-thirds of McDonald’s domestic revenue.
But what are the options in densely crowded cities around the world in which space is at such a premium that McDonald’s isn’t able to offer drive through-lanes?
McDonald’s has found that in large cities across Asia, Africa, and the Middle East, the winning approach is....