The 3 sectors that struck gold in Loyalty Programs!

Customer loyalty programs today are transforming, offering an unmatchable experience for consumers across the point of sale with the use of smartphones, Internet and mobile channels. Gone are the days when the conventional marketing techniques, like seasonal discount offers, were predominantly used to lure prospective and existing customers to purchase. This has been replaced by loyalty and rewards-based programs, a trend that brands are embracing in long-term marketing strategies so as to....

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