Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting the amount of testing across campaigns. We’ve all been in those meetings where everyone does their best Sherlock Holmes impression, certain their theory....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing