Should Your Loyalty Program Have its Own Brand?

Well, here’s the obvious answer: it depends.   Over the past 24 years, The Lacek Group (TLG) has designed, built, and managed dozens of loyalty programs for airlines, cruise lines, car rental companies, automobile companies, hotels, banks, credit cards, wireless companies, retail chains, theme parks, etc. Each program had its own challenges and branding issues.   Some loyalty programs are closely integrated with their parent brands, so it makes sense that a program&rsquo....

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