Retail Recap Q1 2019: Subscription Trend Heats Up the Loyalty World

In our first edition of Retail Recap for 2019, we saw the launch of the Apple Card, the upward trajectory tied to Major League Baseball’s innovative approach to customer loyalty, Burger King’s entry into the subscription market, and Starbucks’ positive changes to its successful loyalty program. Here’s what we saw during the first quarter:   Apple Launched the Apple Card The Apple Card is billed as an innovative, new kind of credit card....

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