Recently we hosted a webinar, along with our chums at Loyalty360 and I talked about the Retail Revolution.
As part of that presentation I talked about the sometimes uneasy relationship between retailers, specifically the traditional bricks and mortar companies and the consumer armed with a smart phone.
For example; I talked about the perceived threat of “showrooming” where a consumer browses in store, but shops on-line for the same product (often while standing in the....