Missed Opportunities: 3 Ways To Use Transactional Emails To Increase Brand Lift

The stroke of midnight, May 25th, 2018 marked the effective implementation date of the European Union’s General Data Protection Regulation (GDPR). Although GDPR is applicable to EU countries, the ripple effect in our global, internet-connected world is momentous. GDPR has changed the email marketing landscape and made the policies tighter, more stringent, requiring likely the most updates to privacy policies since the first privacy policy was born, likely in some random mega-company....

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