A few weeks ago I attended the Western States Acquirers Association Annual Conference where I was lucky enough to be entertained (because presentation sounds so boring compared to what it was) by the keynote speaker Scott Stratten, the president of Un-Marketing. Scott Stratten is a speaker, writer and expert on all things viral and social marketing. Scott’s presentation was full of social media, engagement and unmarketing wisdom. One line he used that stuck out to me the most was ....

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