It’s Not a Lack of Data; It’s a Lack of Action. Rethinking Research

Data Analytics
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Here is a simple exercise. Go to your Business Analytics team or Market Intelligence Director, and ask them how many ideas or improvements their research work has produced in the last 36 months. Then ask them how many of those ideas have been implemented in the organization. Better yet, how many are in the process of implementation? An honest discussion will unveil a simple truth. It’s not a lack of knowledge that is at the core of your organization’s stagnation. It is....

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