I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most important thing you need to know about me as a consumer? I suffer from decision paralysis.
That is to say, I can’t make up my mind. And when I do? I still haven’t, not really – with my brain always playing a game of “what if” leading to increased regret and....