Successful customer loyalty in low-frequency categories can be attributed to these best practices.
The convergence of big data, social media and omnichannel marketing are causing a tectonic shift for brands and organizations. As a result, more companies that offer products or services which, by cost or utility, tend to draw a lower frequency of customer transaction are embracing loyalty as a strategy to smooth the ebb and flow of today’s economic cycles.
If you count yourself among....