How to Motivate Customers To Share Their Data

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2017 was an ugly year for the consumer. On the heels of data breaches (see: Equifax exposing personal data of 143 million people) and dishonest data scandals (see: Uber paying off hackers to delete stolen data), customer relationship management needs an overhaul in 2018. And customers are demanding it. They want not only organizations to ensure their data is secure, but also a fair value exchange for their data. If customers are going to share their personal information....

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