How Zumiez Drives Loyalty with a Powerful Omnichannel Experience

In the competitive world of retail, traditional brick-and-mortar stores are seeking new ways to connect with customers digitally. Building loyalty with customers comes down to being relevant to shoppers, whenever and however they choose to interact with a retailer—in-store, online, email, social, or via a mobile device. When retailers adopt an omnichannel strategy they are ensuring that customers can seamlessly navigate between each brand touchpoint to make a single purchase, affording....

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