Flourish 2018 Recap: How to Increase Awareness of B2B Programs With End Users

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It’s no secret that B2B gift card sales is an area where most retailers have room to grow. A Recent NAPCO Research report, sponsored by CashStar, confirmed this notion. Of the 100 major merchants evaluated in the study, roughly four out of every 10 (41%) had no mention of B2B gifting programs on their websites. In looking at variety of format, only 29% offered both physical and digital cards for B2B. These are stark metrics, considering that almost three-quarters of U.S....

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