My friend and colleague, Matt Fulk, has detailed in his posts some of the great ways we've used SAS Customer Intelligence to improve our own marketing. Using SAS fits with our culture of measurement and analysis that keeps us constantly focused on finding better ways to do things, and one area that has received some well-deserved scrutiny is third-party tradeshows.
Tradeshow opportunities are evaluated at SAS using a standard process we've developed, and even so....