Who are the mobile consumers?
Let’s get this straight: I am not addicted to my smartphone. Unlike so many of my fellow train commuters who stare zombie-eyed into their small screens, I am not immersed in a personal relationship with pixels. I have an e-Reader for that. But, my smartphone IS my lifeline.
I’ve come to depend exclusively on my phone to keep me on-time and on-schedule, to entertain me (when not using my e-Reader), to stay in touch with family and friends, and to....