Does Your App Accept the New Consumer Currency – Data?

Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps are changing consumer behavior Consumers are now confident, that sharing their data with mobile apps, can empower them to experience ‘whatever they....

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