In a previous post we gave you some of the basics for getting started with an email campaign. As you think about the actual email messages you want to send, you’ll need to put some thought into your restaurant brand and how you communicate who you are, your email marketing goals, and what’s in it for your customer. We’ll cover these points in this post.
Understand who you are
Take some time to think through these questions: Who are we? What customer segment or....