Last week thousands of marketers met right here in Boston at the 2011 DMA Conference and we were there. So what was everyone talking about? There were 2 key, recurring themes that we noticed.
Data as the Enabler
Many of us have more data on our customers than we know what to do with, and often times that data is not in one central location. Now is the time to create a single view of the customer so that we can go to one source to find information on purchase....