Can Predicting Cardholder Behavior Help Reduce Prepaid Costs?

Using behavioral analysis to extend the life of cardholders while reducing costs Access to credit remains problematic for many people as restrictions resulting from the 2008 financial crisis continue to have their impact. Consequently, prepaid cards have become increasingly important alternatives, especially for smaller purchases that would otherwise have been made with cash. However, the highly competitive prepaid card market means that margins are tight – even small....

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