All Research Incentives Are Not Created Equal

Smart incentives are never one-size-fits-all. Align your rewards with what survey participants want, and you’ll attract the best respondents. As a market researcher, you know incentives boost response rates. Yet you can’t just blindly hand out rewards — it takes consideration to properly execute an incentive program. Different respondents prefer different things, and each situation calls for a unique approach. Meet each set of demands head-on by understanding research....

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