The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with making their loyalty initiatives stand out from the competition. We understand how difficult it can be to keep track of all the change, and ensure you are focused on the important aspects of the industry; that is why we have compiled “7 Tips for Consumer Loyalty Success in 2017&rdquo....