5 Ways Your Loyalty Program Can Give you a Competitive Advantage

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April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail — successful loyalty programs all share the same winning formula. To gain competitive advantage, it’s time to think beyond points and rewards, and ensure your program meets the following five criteria. It reinforces the unique values of your brand Your customers are attracted to your....

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