The Synchrony Trend Spotter
The Synchrony Financial Team | August 19, 2016

Many retail brands are marketing a lifestyle or feeling, rather than a product. These brands focus on the emotion tied to the brand experience. Whether it is eating crackers or running a marathon, these brands stand for a point of view or lifestyle. Content marketing results in a great deal of buzz and can provide free advertising through social media. People who believe in the brand message are likely to share the videos and generate excitement for the brand. 

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